Job Description

Job Title: Google Ads Specialist

Location:

Noida (On-site)

Experience:

2-8 Years

Industry:

Education / Ed-Tech

Working Days:

6 Days (Monday-Saturday)

Job Summary

We are seeking a highly skilled

Google Ads & Digital Marketing Specialist

with strong expertise in analytics and performance optimization. The ideal candidate will manage and optimize paid advertising campaigns, create data-driven reports, and deliver high-quality leads while maximizing ROI. Prior experience in the

Education / Ed-Tech

sector is

mandatory

.

Key Responsibilities

Plan, execute, and manage

Google Ads campaigns

(Search, Display, Video, Performance Max, Shopping). Build and manage custom audience segments based on city, education level, and behavior. Track and analyze key metrics including

CPC, CPA/CPConversion, CTR, Conversion Rate, and Lead Quality Ratio

. Prepare detailed

Excel reports

outlining daily/weekly/monthly performance--ad spend, leads generated, CPC, CPA, and ROI. Create and edit creatives (banners, short videos) using

Canva, Photoshop

, or similar tools. Continuously optimize campaigns for maximum lead generation at minimum cost. Analyze campaign data using

Google Analytics, Google Tag Manager, and Excel dashboards

. Collaborate with content, design, and admissions teams to enhance campaign impact. Prepare weekly and monthly reporting decks for management review.

Requirements & Qualifications

Bachelor's degree in Marketing, Business, or a related field.

2-8 years

of proven experience in

Google Ads and Digital Marketing

. Strong knowledge of

Business Analytics, Excel reporting, and data interpretation

. Advanced MS Excel skills: Pivot Tables, VLOOKUP, Index-Match, Dashboard creation, automation formulas. Experience in the

Education / Ed-Tech

industry is

mandatory

. Hands-on expertise in

Canva, Photoshop

, or video editing tools. Strong analytical thinking, attention to detail, and presentation skills. Must provide past performance reports including: Total Ad Spend Leads Generated CPC & CPConversion Screenshots or copies of original reports as evidence

Key Skills

Google Ads | Meta Ads | Business Analytics | Excel Reporting | Google Analytics | ROI Optimization | Lead Generation | Campaign Strategy | Ed-Tech Performance Marketing | Canva | Photoshop

Job Type: Permanent

Pay: ₹30,000.00 - ₹55,352.58 per month

Benefits:

Cell phone reimbursement Commuter assistance Flexible schedule Health insurance Leave encashment Life insurance Paid sick time Provident Fund
Experience:

PPC Campaign Management: 2 years (Required)
Location:

* Noida Sector 16, Noida, Uttar Pradesh (Required)