Job Description

of Ads Specialist

A Google and Meta Ads Specialist plans, executes, and optimizes paid campaigns across Google (Search, Display, YouTube) and Meta (Facebook, Instagram) platforms to drive conversions, leads, and ROI.

Key responsibilitie

s include audience targeting, keyword research, A/B testing ad creatives, budget management, and reporting on performance metrics.

Key Responsibilities

1. Campaign Management:

End-to-end creation, setup, and management of Google and Meta Ads campaigns.

2. Targeting & Strategy:

Develop audience segmentation, audience targeting, and keyword strategies.

3.

Optimization:

Analyze, test, and optimize campaign performance to maximize ROI.

4. Creative Development:

Write compelling ad copy and collaborate with design teams for ad visuals.

5.

Analysis & Reporting:

Monitor key performance metrics and create performance reports to provide insights.

6. Budgeting:

Manage daily/monthly budgets and bid strategies.

7. Technical Implementation:

Set up conversion tracking, Meta Pixels, and Google Analytics.

Preferred Qualifications

1

. Must have Graduate Degree in Marketing, Advertising, or a related field

2.

1-3 years of experience managing paid campaigns.

3

. Proficiency in Google Ads, Meta Ads Manager, and Google Analytics.

4.

Strong analytical skills for data analysis and reporting.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Work Location: In person