Job Description

We are seeking an experienced and results-driven Google & Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta platforms (Facebook & Instagram). You will be responsible for driving targeted traffic, generating leads, and maximizing ROI through strategic paid campaigns.

Key Responsibilities:

Develop, manage, and optimize paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Conduct keyword research, audience segmentation, and competitor analysis to refine targeting strategies. Write compelling ad copies, select creatives, and ensure consistent brand messaging. Set up conversion tracking, UTM parameters, and pixel integrations to measure campaign performance accurately. Monitor daily performance metrics and adjust bids, budgets, and strategies to improve ROI. Prepare regular reports with campaign insights, performance trends, and actionable recommendations. Collaborate with the design and content teams to create high-converting ads. Stay updated on platform algorithm changes and industry best practices to keep campaigns competitive.

Key Skills & Requirements:

Bachelor's degree in Marketing, Business, or a related field. 2-5 years of hands-on experience managing Google Ads & Facebook/Instagram Ads. Certification in Google Ads and/or Meta Blueprint preferred. Strong analytical skills with experience using Google Analytics, Google Tag Manager, Facebook Pixel, and reporting dashboards.
Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Experience:

Google Ads: 1 year (Preferred)
Work Location: In person