: Create, manage, and optimize Google Ads campaigns across Search, Display, Video, and Shopping platforms to meet client or company objectives.
Keyword Research & Strategy
: Conduct thorough keyword research to identify relevant and high-converting search terms. Develop and implement effective bidding strategies to maximize campaign performance
Ad Copy Creation
: Write compelling ad copy for various ad formats to drive engagement and conversions, ensuring alignment with brand voice and marketing goals
Bid Management
: Monitor and adjust bids to optimize performance based on budget allocation, cost-per-click (CPC), and other key performance indicators (KPIs).
Data Analysis & Reporting
: Analyze campaign performance data to assess key metrics, including CTR, CPC, conversion rates, and return on ad spend (ROAS). Provide actionable insights and recommendations.
A/B Testing
: Plan, execute, and analyze A/B tests on ad creatives, landing pages, and bidding strategies to continually improve campaign performance.
Budget Management
: Oversee daily and monthly budgets, ensuring campaigns are within financial targets while achieving desired goals.
Client Communication
: Collaborate with clients or internal teams to understand business goals and marketing objectives. Present performance reports and strategic recommendations.
Continuous Optimization
: Stay up-to-date with the latest trends and best practices in Google Ads. Continuously optimize campaigns by testing new techniques, features, and formats.
1.
Strategy & Planning
:
Develop and execute digital marketing strategies aligned with business goals.
Identify target audiences and create marketing campaigns tailored to their preferences.
2.
Search Engine Optimization
(SEO) & Search Engine Marketing (SEM):
Optimize website content for search engines to improve organic ranking.
Manage pay-per-click (PPC) campaigns like Google Ads.
3.
Social Media Management
:
Oversee social media strategy, content creation, and engagement.
Run paid social media campaigns on platforms like
Facebook, Instagram, LinkedIn, and Twitter
.
4.
Content Marketing
:
Develop and oversee the content strategy, including blogs, videos, and infographics.
Ensure high-quality and SEO-friendly content is published.
5.
Email Marketing
:
Planned and executed email marketing campaigns.
Monitor email performance and optimize for better engagement.
6
. Analytics & Performance Tracking
:
Use tools like Google Analytics and social media insights to measure performance.
Track key performance indicators (KPIs) and adjust strategies accordingly.
7.
E-commerce & Online Advertising
:
Manage online advertising campaigns on platforms like Google Ads, Facebook Ads, and display networks.
Optimize conversion rates to maximize ROI.
8.
Collaboration & Team Management
:
Work with content creators, designers, and developers to ensure a consistent brand message.
Lead and train a team of digital marketing professionals.
Requirements for Social Media
Knowledge,
Led The Marketing Across Digital channels such as Google, Facebook, Instagram, Linked In, and Twitter.
Managing a Team of Digital Marketers and Graphic Designers
Implement a system for measuring, reporting, and optimizing growth metrics.
Driving traffic to our website, landing pages, and social media
Create programs and campaigns that ensure strong retention of the platform
Conduct data analysis and research to develop insights that reveal growth opportunities.
Taking a data-driven approach to develop and optimise the digital marketing strategy
Qualifications:
Experience
: Minimum of [3] years of hands-on experience in
Google Ads
campaign management. Experience with both
B2B and B2C
campaigns is a plus.
Expertise in Google Ads interface (
Search, Display, Video, Shopping
).
Proficiency with Google Analytics and other reporting/analytics tools.
Strong analytical skills and the ability to interpret data to make informed decisions.
Knowledge of SEO principles and how they integrate with paid advertising strategies.
Excellent communication and organizational skills.
Education
: Bachelor's degree in Marketing, Business, or related field (preferred).
Technical Skills:
Proficiency in
SEO, SEM, PPC, Google Analytics, and CRM
tools.
Knowledge of marketing automation and email marketing platforms.
Experience with social media platforms and paid advertising.