Job Description

A Google ads expert will design, implement, and optimize online advertising campaigns to drive website traffic and conversions.He will conduct keyword research, create ad copy, manage campaigns on platforms like Google Ads and Facebook Ads, and analyze performance data to improve results. Essentially, he will focus on getting the most value out of paid advertising budgets.

Responsibilities:

Campaign Development and Management: You will be responsible for creating and managing PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media platforms like Facebook and LinkedIn. Keyword Research and Selection: Identifying relevant keywords that align with business goals and target audience is crucial. This involves using keyword research tools and analyzing data to determine which keywords are most effective. Ad Copywriting: Creating engaging and persuasive ad copy that attracts clicks and drives conversions is a key skill. Campaign Optimization: Continuously monitoring and analyzing campaign performance, making adjustments to improve metrics like click-through rate (CTR), conversion rate, and return on investment (ROI). Data Analysis and Reporting: Tracking and reporting on campaign performance data to identify trends, insights, and areas for improvement. Landing Page Optimization: Working with web developers or designers to optimize landing pages to ensure they provide a positive user experience and drive conversions. Collaboration: Google ads Specialists often collaborate with other marketing team members, such as content marketers, SEO specialists, and web developers, to ensure all efforts are aligned and working together. Staying Up-to-Date: Stay informed about new technologies, platforms, and best practices.

Requirements

Graduate in any field. 2-8 years experience in similar role or Digital marketing field. Analytical skills: Ability to analyze data, identify trends, and make data-driven decisions. Digital marketing knowledge: Understanding of PPC principles, SEO, and social media marketing. Communication skills: Ability to communicate effectively with clients, and team members. Problem-solving skills: Ability to identify and resolve issues that may arise during campaign development and implementation. Technical skills: Familiarity with PPC platforms (e.g., Google Ads, Facebook Ads) and analytics tools (e.g., Google Analytics). Creative skills: Ability to write compelling ad copy and create visually appealing advertisements.
Job Type: Full-time

Pay: ₹250,000.00 - ?700,000.00 per year

Benefits:

Paid sick time Paid time off Work from home
Schedule:

Day shift Monday to Friday Morning shift Rotational shift
Supplemental Pay:

Performance bonus
Work Location: Remote