Key Responsibilities:
Develop, manage, and optimize Google Ads campaigns across various platforms, including search, display, and shopping.
Conduct keyword research, competitive analysis, and audience segmentation to inform ad strategies.
Monitor campaign performance and make data-driven adjustments to improve ROI, CTR, and conversion rates.
Create compelling ad copy and design eye-catching visuals that resonate with target audiences.
A/B test ad variations and landing pages to determine the most effective approaches.
Analyze performance metrics and generate regular reports to present insights and recommendations.
Stay updated on industry trends and Google Ads features to ensure best practices.
Collaborate with cross-functional teams, including SEO, content marketing, and sales, to align campaign goals.
Manage and allocate budgets effectively, ensuring optimal spend and maximizing returns.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
years of experience managing Google Ads campaigns.
Google Ads Certification is preferred.
Strong understanding of digital marketing concepts and tools.
Proficiency in Google Analytics and other analytics platforms.
Excellent analytical skills with a strong attention to detail.
Ability to think strategically and creatively to solve problems.
Strong communication and interpersonal skills.
Job Type: Full-time
Pay: ?10,000.00 - ?45,000.00 per month
Work Location: In person
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