with 1-3 years of hands-on experience in planning, executing, and optimizing paid campaigns. The candidate should be data-driven and capable of improving ROI through effective campaign management and optimization strategies.
Key Responsibilities
Plan, create, and manage
Google Ads campaigns
(Search, Display, YouTube, Shopping, and Performance Max)
Conduct
keyword research
, competitor analysis, and audience targeting
Optimize campaigns regularly to improve
CTR, conversions, and ROI
Monitor budgets and ensure optimal cost-per-conversion
Set up and manage
conversion tracking
using Google Analytics and Google Tag Manager
Prepare campaign performance reports and provide optimization recommendations
Conduct A/B testing on ad copies, landing pages, and bidding strategies
Collaborate with design and content teams for ad creatives and landing pages
Stay updated with Google Ads updates and best practices
Required Skills & Qualifications
1-3 years of hands-on experience managing Google Ads campaigns
Strong understanding of
Search, Display, and Performance campaigns
Experience with
conversion tracking and analytics tools
Good understanding of keyword planning and bidding strategies
Ability to analyze data and optimize campaigns accordingly
Strong communication and reporting skills
Preferred Skills
Experience in
lead generation or e-commerce campaigns
Familiarity with landing page optimization
Knowledge of SEO and other digital marketing channels
What We Offer
Competitive salary and performance incentives
Opportunity to work on diverse campaigns
Growth and learning opportunities in digital marketing
Job Types: Full-time, Permanent
Pay: ?20,000.00 - ?30,000.00 per month
Benefits:
Paid time off
Work Location: In person
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