Job Description

Job Title:

Google Ads Specialist

Location:

Kaloor, Cochin

Experience:

1-3 Years

Qualification:

Bachelor's Degree in Marketing, Business, or related field

Employment Type:

Full-Time

Department:

Digital Marketing

Job Summary:

We are looking for a skilled and results-driven

Google Ads Specialist

to manage and optimize our paid advertising campaigns across Google platforms. The ideal candidate should have hands-on experience with Google Ads, keyword planning, bid strategy, ad copy creation, performance tracking, and continuous campaign optimization to maximize ROI.

Key Responsibilities:

Plan, create, manage, and optimize

Google Ads campaigns

(Search, Display, Video, Shopping, Performance Max) Conduct

keyword research

, competitor analysis, and audience targeting strategies Write effective

ad copy

and design ad creatives in coordination with content/design teams Monitor and analyze campaign performance using

Google Analytics, Google Ads Manager

, and reporting tools Implement A/B testing for ads, landing pages, and extensions Manage budgets and track

daily/monthly ad spends

and campaign ROI Stay updated with the latest Google Ads features, trends, and policy changes Generate

performance reports

and present actionable insights to stakeholders Collaborate with SEO, design, and content teams for integrated marketing strategies

Required Skills:

Proven experience in managing Google Ads campaigns Strong understanding of

CPC, CPM, CTR, Quality Score, Conversion Rate

Proficiency in

Google Ads

,

Google Tag Manager

, and

Google Analytics (GA4 preferred)

Excellent analytical and problem-solving skills Strong communication and reporting skills Google Ads Certification is a plus

Preferred:

Experience in

eCommerce

,

lead generation

, or

B2B/B2C paid campaigns

Working knowledge of

landing page optimization

and

conversion tracking

Familiarity with other platforms (e.g., Facebook Ads, LinkedIn Ads) is an advantage

Salary:

As per industry standards.

Reporting To:

Digital Marketing Manager / Head of Marketing

Job Types: Full-time, Permanent

Pay: ?18,000.00 - ?30,000.00 per month

Benefits:

Commuter assistance Flexible schedule Leave encashment Paid time off
Schedule:

Day shift Fixed shift Morning shift
Supplemental Pay:

Performance bonus Quarterly bonus Yearly bonus
Application Deadline: 25/07/2025
Expected Start Date: 28/07/2025