Job Description

Job Title:

Google Ads Specialist

Location:

Bangalore - Hoodi

Company:

Hashtag Media & Technology

Employment Type:

Full-time (On-site)

About Us

Hashtag Media & Technology is a dynamic digital marketing and web development agency based in Bangalore. We specialize in delivering data-driven marketing solutions, website development, and brand strategy for clients across multiple industries. Our goal is to help brands grow through smart digital performance.

Job Overview

We are seeking a

Google Ads Specialist

to join our performance marketing team. The ideal candidate should be passionate about paid advertising, analytical by nature, and experienced in running profitable Google Ads campaigns across Search, Display, Shopping, and YouTube networks.

Key Responsibilities

Plan, create, and manage

Google Ads campaigns

(Search, Display, YouTube, Shopping, Performance Max). Conduct

keyword research, competitor analysis

, and audience targeting for each campaign. Develop

ad copies, creatives

, and landing page recommendations to maximize conversions. Optimize campaigns to achieve

target ROAS, CPC, and CPA

goals. Monitor and analyze

campaign performance metrics

daily using Google Ads, Google Analytics, and other tools. Prepare and present

weekly/monthly performance reports

with insights and recommendations. Implement

A/B testing

for ads, landing pages, and audience segments. Stay updated on the latest

Google Ads trends, algorithm changes, and best practices

. Collaborate with the

design and content teams

to create effective ad visuals and messaging. Manage and allocate

ad budgets efficiently

across campaigns.

Required Skills & Qualifications

Proven experience (1-3 years) in managing

Google Ads campaigns

for multiple clients or brands. Google Ads and Google Analytics certification (preferred). Strong understanding of

CPC, CPM, CPA, and ROAS models

. Experience in

Google Tag Manager, Conversion Tracking, and UTM parameter setup

. Good knowledge of

SEO, Meta Ads

, and digital marketing fundamentals. Strong analytical and reporting skills using Google Data Studio, Sheets, or Excel. Excellent communication and presentation skills. Ability to manage multiple projects and deliver on deadlines.

Preferred Attributes

Hands-on experience in

E-commerce and Lead Generation

campaigns. Understanding of

remarketing and audience segmentation

. Ability to work in a

collaborative, fast-paced environment

. A data-driven mindset with creative problem-solving ability.

Perks & Benefits

Competitive salary based on experience. Opportunity to work with diverse brands and industries. Skill growth and certification support. Creative and collaborative work environment.
Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Benefits:

Leave encashment Paid sick time * Paid time off