Google Ads Specialist

Year    Hyderabad, Telangana, India

Job Description

#LI-PS1
: Performance Marketer - Google and Meta Ads
Location: Hyderabad, India
Position: Performance Marketer
Experience: 2+ Years Employment
Type: Full-time
Email on -vaishnavi.yelgulwar@aptita.com
Key Responsibilities:
Develop, implement, and manage performance marketing campaigns across Google Ads and Meta Ads platforms.
Conduct thorough keyword research, audience targeting, and competitive analysis to inform campaign strategies.
Monitor and analyze campaign performance data to identify trends, insights, and opportunities for optimization.
Perform A/B testing to improve ad copy, creatives, and landing pages.
Collaborate with the creative team to develop compelling ad visuals and copy.
Stay updated with the latest trends and best practices in digital marketing and performance advertising.
Provide regular reports and performance updates to clients and internal stakeholders.
Manage budgets, bid strategies, and overall campaign spend to ensure maximum efficiency and ROI.
Continuously optimize campaigns to improve key performance indicators (KPIs) such as CTR, CPC, CPA, and ROAS.
Qualifications:
Minimum of 2+ years of experience in performance marketing, specifically in managing Google Ads and Meta Ads campaigns.
Proven track record of successfully optimizing campaigns to achieve high performance metrics.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in using Google Analytics, Google Ads Manager, Facebook Ads Manager, and other relevant tools.
Excellent understanding of digital marketing principles, including PPC, SEO, and SEM.
Strong communication skills and the ability to present complex information clearly and concisely.
Ability to work collaboratively in a fast-paced and dynamic environment.
Google Ads and Meta Blueprint certifications are a plus.

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Job Detail

  • Job Id
    JD4109937
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Hyderabad, Telangana, India
  • Education
    Not mentioned
  • Experience
    Year