Job Description

We're seeking a talented

Senior Digital Marketing Specialist (Google Ads, Meta Ads & SEO)

to join the team of one of our prestigious digital marketing clients.

Responsibilities:

Develop and implement comprehensive digital marketing strategies aligned with overall business objectives. Collaborate with cross-functional teams to integrate digital marketing into broader marketing plans. Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, SEO, SEM, and display advertising. Utilize marketing automation tools to streamline campaign processes. Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns. Provide regular reports and insights to stakeholders, highlighting areas for improvement and success. Manage digital marketing budgets, ensuring efficient allocation of resources for maximum ROI. Make data-driven recommendations for budget adjustments based on campaign performance. Oversee search engine optimization (SEO) strategies to improve website visibility and rankings. Manage search engine marketing (SEM) campaigns, including pay-per-click (PPC) advertising. Develop and implement social media strategies to increase brand awareness and engagement. Monitor social media channels, respond to comments, and analyze social media metrics. Collaborate with content creators to develop and distribute compelling and relevant content across digital channels. Ensure content aligns with SEO strategies and overall digital marketing goals. Stay informed about industry trends, emerging technologies, and digital marketing innovations. Recommend and implement new strategies and tools to enhance digital marketing efforts.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field. Proven experience in digital marketing, typically 3+ years. Strong analytical skills with proficiency in digital marketing analytics tools. In-depth knowledge of digital marketing channels and best practices. Familiarity with marketing automation platforms, CRM systems, and other digital tools. Excellent communication and project management skills. Ability to lead and collaborate with cross-functional teams.

Additional Skills (Preferred):

Certifications in digital marketing, such as Google Ads or HubSpot. Experience with A/B testing and conversion rate optimization. Familiarity with web analytics tools, such as Google Analytics.
Job Types: Full-time, Permanent

Pay: Up to ₹720,000.00 per year

Benefits:

Flexible schedule Leave encashment Paid sick time Paid time off
Ability to commute/relocate:

Navrangpura, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Would you please share your Current CTC, Expected CTC and Notice Period?
Experience:

Google Ads: 3 years (Required) Meta Ads: 3 years (Required) SEO: 3 years (Required)
Work Location: In person