to manage and optimize our paid advertising campaigns across Google Search, Display, YouTube, and other Google platforms. The ideal candidate must have hands-on experience in planning, executing, analyzing, and improving PPC campaigns to achieve maximum ROI.
Key Responsibilities
Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Video, Shopping & Remarketing).
Perform keyword research, competitor analysis, and market insights to develop high-performing campaigns.
Optimize ad copy, bidding strategies, landing pages, and quality scores to improve performance.
Monitor daily performance, analyze metrics, and adjust campaigns for maximum ROI.
Create and manage remarketing and audience targeting strategies.
Prepare weekly and monthly performance reports with actionable insights.
Collaborate with the marketing, content, and design teams to create high-quality ad creatives.
Conduct A/B tests and use data-driven insights for continuous optimization.
Stay updated with new Google Ads features, algorithm changes, and industry trends.
Required Skills & Qualifications
Proven experience managing high-budget Google Ads campaigns.
Strong understanding of CPC, CPM, CPA, ROAS, Quality Score, and other PPC metrics.
Hands-on experience with Keyword Planner, Google Analytics, Tag Manager, and Conversion Tracking.
Excellent analytical, problem-solving, and decision-making skills.
Proficiency in writing effective ad copies.
Ability to interpret data and produce meaningful reports.
Certification in Google Ads (Preferred).
Preferred Qualifications
Experience with landing page optimization tools (e.g., Unbounce, Elementor, HubSpot).
Experience in running YouTube Ads and Shopping Ads.
Knowledge of basic SEO and digital marketing fundamentals.
Experience in lead generation or e-commerce campaigns.
What We Offer
Competitive salary based on experience.
Performance bonuses and incentives.
Opportunity to work with a fast-growing team and learn advanced marketing strategies.
Flexible working hours and growth opportunities.
Job Types: Full-time, Permanent
Pay: ?35,000.00 - ?150,000.00 per month
Work Location: In person
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