Job Description

Job Summary:

We are looking for a results-driven

Google Ads & Performance Marketing Specialist

to plan, execute, and optimize paid advertising campaigns across

Google Ads, Meta (Facebook & Instagram), and other digital platforms

. The ideal candidate should have strong analytical skills, hands-on campaign management experience, and a performance-focused mindset to generate high-quality leads and conversions.

Key Responsibilities:

Plan, launch, and manage

Google Ads campaigns

(Search, Display, YouTube, Performance Max). Execute and optimize

Meta Ads (Facebook & Instagram)

for lead generation, traffic, and conversions. Develop and manage

performance marketing strategies

aligned with business goals. Conduct

keyword research

, audience targeting, and competitor analysis. Create compelling ad copies, creatives, and A/B test variations. Monitor campaign performance and optimize

CTR, CPC, CPA, ROAS

, and conversion rates. Set up and manage

conversion tracking

(Google Tag Manager, GA4, Meta Pixel). Prepare

weekly & monthly performance reports

with actionable insights. Collaborate with content, design, and SEO teams for integrated campaigns. Ensure campaigns comply with platform policies and brand guidelines. Manage budgets efficiently to maximize ROI.

Required Skills & Qualifications:

Proven experience in

Google Ads & Meta Ads management

. Strong understanding of

performance marketing funnels

. Experience with

lead generation and conversion-focused campaigns

. Knowledge of

Google Analytics (GA4)

and reporting dashboards. Familiarity with

A/B testing, retargeting, and lookalike audiences

. Analytical mindset with attention to detail. Excellent communication and reporting skills.
Job Types: Full-time, Internship
Contract length: 3 months

Pay: ?10,000.49 - ?20,000.14 per month

Work Location: In person