Job Description

We are seeking a Google Ads Manager who will be responsible for the creation, execution, and optimization of paid search campaigns across Google Ads. The ideal candidate will possess strong analytical skills, a deep understanding of paid search marketing, and the ability to strategize and execute campaigns to achieve business goals.

Key Responsibilities:

Campaign Strategy & Management:

Plan, execute, and manage

Google Ads campaigns

(Search, Display, Video, Shopping, and Remarketing).

Develop and implement strategies

to drive conversions, optimize ROI, and improve account performance.

Conduct

keyword research and competitor analysis

to build targeted campaigns.

Set up and manage

A/B tests

to optimize

ad copy and landing page effectiveness.

Performance Monitoring & Optimization:

Monitor campaign performance and

provide regular reports on key metrics such as CTR, CPC, CPA, ROAS, and other relevant KPIs.

Optimize campaigns by

analyzing data and adjusting bids, keywords, ad copy, and targeting.

Use

advanced tools and techniques, including scripts and automation

, to improve the efficiency of campaign management.

Analytics & Reporting:

Analyze

Google Ads data and Google Analytics

to provide insights into campaign performance.

Provide detailed, actionable reports for stakeholders and recommend strategies for improving results.

Continuously

test new approaches

and

refine strategies

to increase campaign efficiency.

Collaboration & Communication:

Collaborate with the

broader marketing team to align Google Ads campaigns with overall marketing strategies.

Work closely with the

design team to create compelling ad creatives.

Provide recommendations

to improve website conversion rates and user experience based on ad performance.

Requirements:

Experience:

0-2 years

of experience in managing

Google Ads campaigns

, ideally with a

focus on search and performance marketing.

Proven track record of successfully

managing and optimizing Google Ads accounts

to meet business goals.

Skills & Expertise:

Strong knowledge of

Google Ads and Google Analytics.

Expertise in

keyword research, audience segmentation, and campaign optimization techniques.

Advanced understanding of

bidding strategies, budget management, and campaign performance metrics.

Familiarity with

Google Tag Manager, Conversion Tracking, and Google Ads Scripts.

Knowledge of other

PPC platforms (Bing Ads, Facebook Ads, etc.)

is a plus.

Analytical Skills:

Strong ability to

analyze data and extract actionable insights

to improve

campaign performance.

Ability to work with

large datasets, draw conclusions, and provide clear recommendations

.

Technical Skills:

Proficiency in

Excel or Google Sheets, including pivot tables, VLOOKUP, and data visualization.

Experience with

reporting and dashboard tools

is a plus (e.g., Data Studio, Tableau).

Education:

Bachelor's or Master's degree in Marketing, Business, or a related field (preferred).

Certifications:

Google Ads certification(s) required.

Google Analytics certification is a plus.

Benefits:

Competitive salary

Professional development opportunities

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Internet reimbursement
Work Location: In person