Job Description

We are seeking a

Google Ads Manager

who will be responsible for the

creation, execution, and optimization of paid search campaigns across Google Ads

. The ideal candidate will possess

strong analytical skills, a deep understanding of paid search marketing, and the ability to strategize and execute campaigns to achieve business goals.

Key Responsibilities:

Campaign Strategy & Management:

Plan, execute, and manage

Google Ads campaigns (Search, Display, Video, Shopping, and Remarketing).

Develop and implement

strategies to

drive conversions, optimize ROI, and improve account performance.

Conduct keyword research and competitor analysis to build targeted campaigns.

Set up and manage

A/B tests to optimize ad copy and landing page effectiveness.

Performance Monitoring & Optimization:

Monitor campaign performance and provide regular reports on

key metrics such as CTR, CPC, CPA, ROAS, and other relevant KPIs.

Optimize campaigns by

analyzing data and adjusting bids, keywords, ad copy, and targeting.

Use advanced tools and techniques

, including

scripts and automation

, to improve the

efficiency of campaign management

.

Analytics & Reporting:

Analyze

Google Ads data and Google Analytics

to provide

insights into campaign performance.

Provide detailed, actionable reports for stakeholders and recommend strategies for

improving results.

Continuously test new approaches and

refine strategies to increase campaign efficiency.

Collaboration & Communication:

Collaborate with the

broader marketing team to align Google Ads campaigns with overall marketing strategies.

Work closely with the

design team to create compelling ad creatives.

Provide recommendations to

improve website conversion rates and user experience based on

ad performance.

Requirements:

Experience:

0-2 years

of experience in

managing Google Ads campaigns

, ideally with a focus on

search and performance marketing.

Proven track record of

successfully managing and optimizing Google Ads accounts to meet business goals.

Skills & Expertise:

Strong knowledge of

Google Ads and Google Analytics.

Expertise in

keyword research, audience segmentation, and campaign optimization techniques.

Advanced understanding of

bidding strategies, budget management, and campaign performance metrics.

Familiarity with

Google Tag Manager, Conversion Tracking, and Google Ads Scripts.

Knowledge of

other PPC platforms (Bing Ads, Facebook Ads, etc.)

is a plus.

Analytical Skills:

Strong ability to

analyze data and extract actionable insights to improve campaign performance.

Ability to work with

large datasets, draw conclusions, and provide clear recommendations.

Technical Skills:

Proficiency in

Excel or Google Sheets, including pivot tables, VLOOKUP, and data visualization.

Experience with

reporting and dashboard tools is a plus (e.g., Data Studio, Tableau).

Education:

Bachelor's or Master's degree in

Marketing, Business, or a related field (preferred).

Certifications:

Google Ads certification(s) required.

Google Analytics certification is a plus.

Benefits:

Competitive salary

Professional development opportunities

Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

Cell phone reimbursement Internet reimbursement
Schedule:

Day shift Fixed shift Morning shift
Supplemental Pay:

Performance bonus
Work Location: In person