We are seeking a highly skilled and results-driven Google Ads Manager to lead and optimize our digital advertising campaigns. The ideal candidate will possess expertise in performance marketing, PPC campaign management, and a strong understanding of various digital marketing tools. This role offers an exciting opportunity to manage and scale advertising efforts across multiple platforms, including Google Ads, Bing Ads, and social media channels, to maximize ROI and drive business growth.
Duties
Develop, implement, and optimize comprehensive Google Ads campaigns aligned with marketing objectives.
Manage paid advertising across platforms such as Facebook Advertising, Twitter Ads, and Bing Ads to ensure cohesive media planning.
Conduct detailed keyword research using SEO tools and web analytics to identify high-performing keywords for SEM campaigns.
Monitor campaign performance using Google Analytics, Google Tag Manager, and other analytics tools; analyze data to improve conversion rates.
Perform A/B testing on ad copy, landing pages, and bidding strategies to enhance campaign effectiveness.
Oversee media buying and budgeting processes to allocate resources efficiently across channels.
Coordinate with the marketing team to integrate affiliate marketing strategies and optimize overall digital marketing efforts.
Utilize tools like DoubleClick for ad management and remarketing strategies.
Manage social media accounts for paid campaigns and organic content to increase brand visibility.
Stay updated on industry trends in SEO, SEM, and digital advertising best practices to continuously improve campaign strategies.
Requirements
Proven experience in PPC campaign management with a focus on Google Ads and Facebook Advertising.
Strong knowledge of performance marketing techniques, media buying, media planning, and conversion optimization.
Familiarity with SEO tools, Google Analytics, Google Tag Manager, DoubleClick, Bing Ads, and other web analytics platforms.
Experience with keyword research, SEM strategies, and e-commerce advertising campaigns.
Ability to manage budgets effectively while maximizing ROI across multiple channels.
Excellent analytical skills with the ability to interpret data insights for strategic decision-making.
Strong understanding of digital marketing principles including SEO, SEM, affiliate marketing, and social media management.
Effective communication skills with the ability to collaborate across teams and present campaign results clearly. This position offers a dynamic environment for professionals passionate about digital advertising and eager to influence brand growth through innovative media strategies.
Pay: ₹150.00 per hour
Expected hours: 3.0 per week
Work Location: Remote
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