. The ideal candidate will be responsible for managing paid ad campaigns, improving organic visibility, and creating engaging marketing content to drive traffic, leads, and conversions.
Key Responsibilities:
Plan, create, and optimize
Google Ads campaigns
(Search, Display, YouTube, Remarketing, and Performance Max).
Perform
keyword research
, competitor analysis, and audience targeting to maximize ROI.
Manage
monthly ad budgets
, bids, and performance reporting.
Develop and implement
SEO strategies
to improve organic search rankings and website visibility.
Conduct
on-page and off-page SEO optimization
, link-building, and technical SEO audits.
Write
compelling ad copies, blog articles, and landing page content
aligned with brand tone and SEO strategy.
Monitor
Google Analytics, Search Console
, and other tools to track performance metrics.
Collaborate with design, content, and social teams to ensure cohesive brand messaging across channels.
Stay updated with the latest
Google Ads, SEO, and digital marketing trends
and best practices.
Required Skills & Qualifications:
Bachelor's degree in Marketing, Communication, or related field.
2-5 years of experience managing
Google Ads and SEO campaigns
.
Strong understanding of
CPC, CPA, CTR, Quality Score
, and conversion tracking.
Hands-on experience with tools like
Google Ads, Google Analytics, Tag Manager, SEMrush, Ahrefs, and Search Console
.
Excellent
content writing and copywriting
skills for ad campaigns and web content.
Basic understanding of
HTML/CSS
, landing page optimization, and marketing automation tools (preferred).
Strong analytical, reporting, and problem-solving skills.
Job Type: Full-time
Pay: ₹20,000.00 - ₹35,000.00 per month
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