Job Description

Job Title:

Google Ads Manager - EdTech Lead Generation

Location:

On-site

Department:

Digital Marketing / Performance Marketing

Reports To:

Head of Marketing

Job Summary:

We are seeking a

data-driven and strategic Google Ads Manager

to plan, execute, and optimize performance marketing campaigns focused on

lead generation for higher education programs

(UG, PG, Distance Learning, and Online Degrees).
The ideal candidate will have strong expertise in

Google Search, Display, YouTube, and Performance Max campaigns

, with a proven track record of

driving high-quality student inquiries and conversions

for universities or EdTech brands.

Key Responsibilities:

Develop, manage, and optimize

Google Ads campaigns

for multiple universities and programs (e.g., NMIMS, Manipal, SMU, DY Patil, Bharati Vidyapeeth). Conduct detailed

keyword research

, competitor analysis, and audience targeting to generate qualified education leads. Create, test, and refine

ad copies, creatives, and landing pages

for maximum CTR and conversion. Track, measure, and report campaign performance using

Google Analytics, Tag Manager, and CRM integrations

. Optimize campaigns to maintain a

low CPL (Cost Per Lead)

while improving

lead quality and conversion rate

. Collaborate with content, design, and admissions teams to align campaigns with program objectives and admission cycles. Stay updated with Google Ads algorithm changes, new features, and EdTech advertising trends. Manage and allocate monthly ad budgets efficiently across multiple campaigns and geographies. Ensure compliance with Google Ads policies and university marketing guidelines.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or related field.

2-5 years of hands-on experience

managing Google Ads for

EdTech, universities, or online learning platforms.

Expertise in

Search, Display, Discovery, YouTube, and Performance Max campaigns.

Strong understanding of

lead funnels, landing page optimization, and conversion tracking.

Proficiency in

Google Ads, Google Analytics (GA4), Tag Manager, Data Studio, and Excel.

Experience working with

CRM systems

(LeadSquared, Zoho, HubSpot, etc.). Analytical mindset with strong reporting and data interpretation skills. Google Ads Certification (preferred).

Performance Metrics (KPIs):

CPL (Cost per Lead)

and

Lead Quality Index

Conversion Rate (Lead to Enrollment)

ROI / ROAS on Ad Spend

CTR and Quality Score Improvement

Monthly Enrolment Contribution

Preferred Experience:

Previous experience generating leads for

distance learning, online MBA, executive programs, or professional certifications.

Familiarity with

education-sector compliance and campaign approval workflows

(UGC/AICTE-approved programs). Experience running

remarketing and YouTube awareness campaigns

for higher education brands.

Career Path:

High-performing individuals can grow into roles such as

Performance Marketing Lead, Digital Marketing Manager, or Head of Paid Media

, overseeing multi-channel campaigns across platforms.

Job Type: Full-time

Pay: ₹20,000.00 - ₹50,000.00 per month

Benefits:

Internet reimbursement
Work Location: In person