Job Description

Roles and Responsibilities

The ideal team member will be responsible for driving business results for clients through digital marketing. Analyze Campaign Requirements Create Campaign Strategy Identify the Right Targeting Methods Prepare Ad Content and Creatives Setup Landing Pages Setup Campaign Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics. Be involved in keyword selection and audience targeting Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search according to client goals. Generate and Share Reports Participate in forming effective paid search strategies Launch and optimize various PPC campaigns Oversee accounts on search platforms (e.g. Google Ads, Bing Ads) Monitor budget and adjust bids to gain better ROI Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards) Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels Maintain partnerships with PPC ad platforms and vendors Find ways to reduce the risk of click fraud * Keep abreast of PPC and SEM trends.