Job Description

We are seeking a highly skilled Google Ads Expert to manage and optimize our paid advertising campaigns on Google Ads (formerly Google AdWords). The ideal candidate will have a deep understanding of Google Ads tools, a strategic mindset, and a passion for driving measurable results through paid search, display, shopping, and video campaigns.

Key Responsibilities:

Campaign Strategy & Planning:

Develop and implement effective Google Ads campaigns for various client or business objectives (e.g., lead generation, e-commerce, brand awareness).

Conduct keyword research to identify high-potential keywords and phrases.

Create campaign structures, ad groups, and ad copy that align with business goals.

Develop and execute bidding strategies to maximize ROI.

Campaign Setup & Optimization:

Set up Google Ads campaigns across search, display, video, shopping, and app networks.

Create and test ad copy, targeting, bidding strategies, and extensions.

Continuously monitor and optimize ad performance based on KPIs such as CTR, CPC, CPA, ROAS, etc.

Perform A/B testing to improve ad performance and conversion rates.

Analytics & Reporting:

Analyze campaign performance using Google Analytics and Google Ads data to identify trends, opportunities, and areas for improvement.

Provide regular performance reports, insights, and recommendations to stakeholders.

Monitor and manage budgets to ensure efficient spending and cost-effective performance.

Account Management:

Manage multiple Google Ads accounts with a focus on meeting clients' or company's objectives and deadlines.

Maintain up-to-date knowledge of Google Ads updates, trends, and best practices.

Conduct regular client meetings (or internal meetings) to discuss campaign progress and adjustments.

Collaboration & Continuous Learning:

Work closely with other marketing team members, such as content creators, designers, and SEO specialists, to align ads with broader marketing strategies.

Stay current on Google Ads and PPC trends, features, and best practices.

Participate in Google Ads forums, webinars, and industry events to enhance skills.

Required Skills & Qualifications:

Proven experience managing Google Ads campaigns, including Search, Display, Shopping, and Video ads.

Expertise in Google Ads tools, including Google Ads Editor, Keyword Planner, Google Analytics, and Google Tag Manager.

Strong understanding of paid search advertising principles, including targeting, bidding, budgeting, and conversion tracking.

Knowledge of A/B testing, ad copywriting, and landing page optimization.

Ability to analyze data, provide actionable insights, and optimize campaigns for better performance.

Strong communication skills to interact with clients or internal stakeholders and present findings clearly.

Google Ads certification is preferred (or the ability to obtain it).

Basic knowledge of SEO and how it integrates with paid search strategies is a plus.

Preferred Experience:

5+ years of experience in managing Google Ads campaigns.

Familiarity with other advertising platforms (e.g., Bing Ads, Facebook Ads) is a plus.

Experience with ecommerce or lead generation campaigns.

Personal Attributes:

Detail-oriented with strong analytical skills.

Self-motivated and results-driven.

Strong problem-solving abilities.

Ability to manage multiple projects with tight deadlines.

Job Type: Full-time

Pay: ?20,000.00 - ?60,000.00 per month

Benefits:

Paid sick time Paid time off Work from home
Work Location: In person