Job Description

3+ years of experience

Key Responsibilities

Plan, launch, and manage

Google App Campaigns

(App Install, Engagement, and Pre-Registration). Conduct

audience and keyword research

to reach the right users on Google Search, Play Store, YouTube, and Display Network. Optimize

ad creatives, targeting, and bidding strategies

to achieve installs and lower CPI (Cost Per Install). Track and measure campaign performance using

Firebase, Google Analytics, and conversion tracking

. Collaborate with the app development team to align campaigns with

product features, updates, and releases

. Perform

A/B testing

for ad creatives, placements, and audience segments. Stay updated with

latest Google Ads features for mobile app promotion

.

Requirements

Proven experience running

Google App Campaigns

(UAC - Universal App Campaigns). Strong knowledge of

Google Ads, Firebase, Google Play Console, and app tracking tools

. Experience in

app install and user acquisition campaigns

. Familiarity with

ASO (App Store Optimization)

is a plus. Google Ads Certification (preferred but not mandatory). Strong analytical, problem-solving, and reporting skills.
Job Types: Full-time, Permanent

Pay: From ?20,000.00 per month

Work Location: In person