Job Description

We are hiring a

Google Ads Expert

to manage and scale high-performance paid campaigns across

Search, Display, YouTube, Discovery, and Performance Max

.
This role demands strong hands-on expertise in

paid search strategy, keyword planning, campaign optimisation, conversion tracking, and performance analysis

. You will be responsible for generating

high-quality leads, improving conversion rates, and driving scalable ROI

across multiple business verticals including

Real Estate, Travel, Hospitality, and Technology products

.

Key Responsibilities

Campaign Strategy & Execution

Plan, launch, and optimise

Google Ads campaigns

across Search, Display, Performance Max, Discovery, YouTube, and Retargeting. Build strong keyword structures including

high-intent, competitor, location-based, long-tail, and dynamic search campaigns

. Set up and manage

conversion tracking

, Google Tag Manager events, enhanced conversions, and troubleshoot tracking issues. Create, test, and optimise

ad copies, extensions, landing page suggestions, and offer variations

.

Performance Optimisation

Monitor daily performance and implement fast optimisations to

reduce CPL and improve lead quality

. Conduct

A/B testing

for bidding strategies, match types, audiences, creatives, and campaign structures. Improve

landing page experience and conversion rates

by sharing insights with design and development teams. Build and manage

full-funnel strategies

for Real Estate, Travel, Hospitality, and Tech-focused campaigns.

Analytics & Reporting

Analyse key performance metrics such as

CTR, CPC, CPL, ROAS, CVR, and Quality Score

. Prepare

weekly and monthly performance reports

with insights, trends, and clear action plans. Use

Google Analytics 4, Google Tag Manager, and Looker Studio

for advanced tracking and reporting.

Research & Competitor Insights

Conduct

keyword research, industry trend analysis, and competitive ad analysis

. Identify new opportunities to

scale campaigns and improve cost efficiency

.

Required Skills & Qualifications

1-4 years of hands-on experience

managing Google Ads campaigns. Strong understanding of: Keyword research and structuring Bidding strategies (Maximize Conversions, Target CPA, ROAS, Manual bidding) Conversion tracking and analytics Audience segmentation and remarketing Experience handling

medium to high-budget campaigns

with measurable performance results. Strong analytical and problem-solving mindset. Experience in

Real Estate, Travel, Hospitality, E-commerce, or Tech campaigns

is preferred. Ability to collaborate effectively with

creative, SEO, web, and performance teams

. Case studies or performance examples are a plus.
Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Work Location: In person