Job Description

Roles & Responsibilities

Role Overview:

We are seeking a results-driven Google Ads Expert to manage and optimize paid search campaigns across Google platforms. The ideal candidate will have hands-on experience in setting up, monitoring, and refining Google Ads campaigns to drive high-quality traffic, increase conversions, and achieve strong ROI.

Key Responsibilities:

1. Campaign Strategy & Planning

Understand client goals, target audience, and business objectives
Create effective PPC strategies tailored to individual client needs
Conduct keyword research and competitor analysis to identify opportunities

2. Campaign Setup & Management

Set up Google Search, Display, Shopping, Video, and Performance Max campaigns
Structure ad groups, select relevant keywords, and write compelling ad copies
Manage bidding strategies, budget allocations, and audience targeting

3. Performance Monitoring & Optimization

Monitor campaign metrics (CTR, CPC, CPA, ROAS, Quality Score, etc.)
Conduct A/B testing on ads, landing pages, and targeting
Optimize campaigns regularly to improve performance and reduce costs

4. Conversion Tracking & Analytics

Set up and troubleshoot conversion tracking via Google Tag Manager, GA4, or native integrations
Analyze user behavior and funnel performance
Provide recommendations based on data insights

5. Reporting & Client Communication

Deliver clear, concise performance reports (weekly or monthly)
Provide strategic insights and explain optimizations to clients
Recommend budget scaling or adjustments based on results

6. Staying Up to Date

Keep current with Google Ads policy updates, trends, and beta features
Continuously test and implement new features to enhance performance
Required Skills & Qualifications:

Proven experience managing Google Ads campaigns (minimum 2-4 years)
Google Ads Certification preferred
Strong analytical and problem-solving skills
Proficiency in tools like Google Ads, Google Analytics, Tag Manager, and Data Studio
Excellent communication and reporting skills
If you are interested contact this number +91 73959 81128

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?35,000.00 per month

Work Location: In person