Job Description

Key Responsibilities

Plan, create, and manage Google Ads campaigns across:
1. Search

2.Performance Max

3. Display

4. Remarketing / Retargeting

5. Shopping

6. Video

Execute and optimize B2C Lead Generation & Sales (E-commerce & Service) campaigns. Handle budget allocation, bidding strategies, ad copies, keyword research, andaudience targeting. Set up and manage conversion tracking using Google Tag Manager (GTM). Integrate and analyze campaigns using Google Analytics 4 (GA4). Monitor performance metrics such as:
CPA, ROAS, CPL, CTR, Conversion Rate

Perform A/B testing on ads, landing pages, and audiences. Create weekly & monthly performance reports with clear insights. Work closely with SEO, Design, and Sales teams for campaign alignment. Maintain quality score, relevance, and optimization scores.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Experience:

Google Ads: 2 years (Required) Lead generation: 1 year (Preferred) GA4: 1 year (Preferred) Keyword research: 1 year (Preferred) GTM: 1 year (Preferred) A/B testing: 1 year (Preferred)
Work Location: In person