Job Description

Details:
Mission and objectives:
Founded in 2015, Reaching Sky Foundation is a youth oriented non-governmental organization based in New Delhi. Our mission is to wisely direct the power of youth in India, with an increased understanding of social issues along with the desire to be the initiators and value generators thus bringing the change admired. We can presently be also understood as fresh group of social entrepreneurs operating on local levels with a vision to grow to national level in an effort to enhance the potential of individuals for creating powerful society which is not only well employed but also practices the fundamental and human rights.
Context:
Reaching Sky Foundation has launched an impactful initiative called Health Volunteers aimed at spreading awareness on multiple public health topics by actively engaging volunteers in diverse volunteering campaigns. To sustain and scale this effort, we need to create strong demand and mobilize volunteers to join our movement. As part of this strategy, we plan to run targeted Google Ads campaigns to attract volunteers who are passionate about health causes to support our campagin initiative, aligning with SDG3
We have access to a Google for Nonprofits account with a monthly budget of $10,000 dedicated to this cause. To fully leverage this opportunity and create effective campaigns that reach and engage the right audience, we seek dedicated support from a motivated Online Volunteer. The Online Volunteer will help us create, manage, and optimize Google Ads campaigns focused on volunteering and health-related topics to maximize awareness and volunteer participation.
Task type:
Outreach and Advocacy
Task description:
Reaching Sky Foundation seeks a motivated Online Volunteer with experience in digital marketing and Google Ads to help design and manage effective advertising campaigns focused on health and volunteering. The volunteer will work closely with our team in supporting roles to create targeted Google Ads that raise awareness, engage potential volunteers, and encourage sign-ups for our health-related initiatives.
The Online Volunteer will be asked to:
- Research and select high-impact keywords related to health volunteering and public awareness. Keyword research for 5 campaigns and suggesting 100 keywords.
- Create compelling ad copy aligned with campaign goals.
- Collaborate with the foundation to align ads with ongoing awareness and volunteer engagement strategies.
Online Volunteers should have:
- Experience with Google Ads platform.
- Understanding of nonprofit or volunteering campaigns, preferably in health sector.
- Strong communication skills and ability to work remotely.
- Passion for social impact and community health.
NOTE: Online Volunteers will not be asked to directly communicate to the donors on behalf of the organization or to make donations in-kind or financial contributions, or to solicit donations from third parties
Requirements:
The Online Volunteer should have:
- Proven experience with creating and managing Google Ads campaigns, preferably for nonprofit or volunteer-driven initiatives.
- Strong understanding of keyword research, ad copywriting, and campaign structuring to target volunteer recruitment effectively.
- Familiarity with Google for Nonprofits benefits and constraints, and ability to maximize budget utilization within these guidelines.
- Good analytical skills to monitor campaign performance, generate insights, and optimize ads for better engagement and conversions.
- Ability to work independently, communicate effectively, and align campaign messaging with the mission of Reaching Sky Foundation and its Health Volunteers initiative.
- Passion for public health, volunteerism, and social impact is highly desirable.
Work Hours: 1 - 5 hours per week

Skills Required