Job Description

Job Title - GN - SONG - Service - Industry-Insurance- Senior Manager
Management Level : 6 Senior Manager
Location: Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune
Must have skills: Data driven marketing, Omni-channel marketing, Generative AI, Marketing Technology, Growth marketing
Good to have skills: Marketing
Job Summary:
The Banking Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global banking Industry Clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills.
Roles & Responsibilities:

• Collaborate with firms to define and achieve marketing objectives.
• Design strategies for marketing, audience/segmentation, personalization, optimization, and channels.
• Develop acquisition, engagement, and retention campaigns.
• Analyze market trends and competitors to design client approaches.
• Shape operating models and address client challenges.
• Drive innovation and offer thought leadership.
• Provide solutions for complex marketing problems in financial services.
• Advise key client decision-makers on marketing strategy.
• Manage projects, including timelines, budgets, resources, and teams.
• Lead business development, proposal responses, and create marketing assets.
• Work with a team to develop strategic assessments and written materials.

Professional & Technical Skills:
Deep Industry Knowledge:

• Financial Products & Services: Understanding loans, mortgages, insurance, investments, banking, consumer banking, credit cards, capital markets and financial markets.
• Customer Segmentation & Behavior: Segment based on behavior, demographics, and psychographics.
• Financial Regulations & Compliance: Knowledge of industry and functional compliance standards like GDPR, MiFID II, AI Act, etc.
• Risk Management: Identify and mitigate risks in marketing strategies.

Marketing Skills:

• Strategic Thinking: Develop comprehensive strategies aligned with business goals.
• Digital Marketing: Expertise in SEO, SEM, social media, email, content marketing, marketing automation, and CRM systems.
• Data Analysis: Interpret marketing data and derive insights using analytics tools.
• Customer-Centric Approach: Create targeted campaigns based on customer needs.
• Creative Thinking: Generate creative ideas and solutions.
• Project Management: Oversee campaigns, manage budgets, timelines, resources, and collaborate effectively.

Platform Skills:

• CRM Systems: Proficiency in one or multiple CRM solutions offered by Salesforce / Adobe / Microsoft Dynamics / HubSpot.
• Marketing Automation: Expertise in Marketo / HubSpot / Pardot.
• Data Analytics: Hands-on experience in Google Analytics / Adobe Sensei / Tableau / Power BI.
• CMS: Experience with WordPress / Drupal / Adobe Experience Manager.
• Social Media Tools: Skill in Hootsuite / Buffer / Sprinklr / Meltwaters / Sprout Social.
• Multi-channel Marketing: Expertise in Adobe Campaign / SFMC / similar solutions.

Technology Skills:

• Omnichannel Transformation: Enhance customer experience with digital technologies.
• Generative AI & Machine Learning: Implement AI-driven marketing strategies.
• Cloud Computing: Manage AWS, Azure, or Google Cloud-based solutions.
• Cybersecurity: Protect customer data with best practices and tools.
• Integration: Design martech stack for seamless user experience.

Additional Requirements:

• Support business development and thought leadership.
• Adapt to fast-paced environments both offshore and onshore.
• Strong communication, presentation, and client handling skills.
• Team building and leadership skills to motivate diverse teams and achieve goals.

Additional Information:

• An opportunity to work on

with key G2000 clients * Potential to
with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies. * Ability to embed
into everything--from how you service your clients to how you operate as a responsible professional. * Personalized training modules to develop your
to grow your skills, industry knowledge and capabilities * Opportunity to thrive in a
that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
Experience:

• Overall experience of 10+ years in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans
• Proven experience in leading the development of transformative marketing strategies or leading marketing teams to execute integrated marketing plans.
• In-depth knowledge of digital marketing, market research, and campaign deployment and optimization
• Hands-on working experience as seasoned marketer in a multinational financial services industry or as marketing consultant to global financial firms.
• Experience in working with senior management levels within existing organization / client organizations.

Educational Qualification: MBA from a tier 1 institute is preferred with bachelor's degree in marketing, journalism, communications, engineering or a related field
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