BoCHE Apparels is looking for an experienced and dynamic
GM - Sales
to lead our sales strategy, drive revenue growth, and build a strong distribution network. The ideal candidate must have deep knowledge of the apparel industry, strong leadership skills, and experience handling large sales teams across regions.
Key ResponsibilitiesSales Strategy & Planning
Develop and implement sales strategies to achieve monthly and annual revenue targets.
Analyse market trends, competitor activities, and customer insights to optimise sales planning.
Identify new opportunities, channels, and territories for business expansion.
Team Leadership & Management
Lead, motivate, and manage regional and area sales teams.
Set clear sales KPIs and ensure performance is tracked and achieved.
Conduct regular reviews, training, and skill development programs.
Channel & Distribution Management
Build and maintain strong distribution and retail networks.
Strengthen relationships with distributors, wholesalers, retailers, and modern trade partners.
Ensure product availability, visibility, and market penetration in all assigned markets.
Operational Excellence
Oversee sales forecasting, budgeting, and planning.
Coordinate closely with production, logistics, and marketing teams for smooth operations.
Ensure compliance with company policies, pricing norms, and credit control processes.
Market Development
Lead initiatives for new product launches and promotions.
Conduct market visits regularly to understand customer behaviour and ensure strong retail execution.
Gather feedback to support product development and improvement.
Required Skills & Qualifications
10 years of experience in apparel/fashion/garments industry.
Proven track record in handling state or national-level sales.
Strong team management and leadership capabilities.
Excellent communication, negotiation, and decision-making skills.
Ability to work under pressure and deliver results.
Proficiency in MS Office and sales reporting tools.
Preferred Qualifications
Experience in growing apparel brands from early stages.
Strong distributor and retailer network.
Job Types: Full-time, Permanent
Benefits:
Provident Fund
Work Location: In person
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