Job Description

About the Company

Gujarat Tea Processors & Packers (Wagh Bakri) is an FMCG Group Co. with HQ in Ahmedabad. It has had a presence in the tea business since 1892. The group is a leading stride in tea exports and retail consumers all over the world. The Group enjoys an undisputed market presence in Pan India and is 3rd largest packaged tea company.

Website:

Designation: GM Marketing, FMCG Co.

Job Location: Ahmedabad

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• His prime responsibility would be to support sales activites for his brand portfolio with marketing efforts to garner greater sales year on year.
• He will single handedly lead, execute and time to time guide the team/s to deal with creative, advertising, media, BTL, trade marketing agencies for all back - hand jobs for the brands to support sales team.
• He will be responsible for all operational work which is related to product, brand, packaging, advertising, media, & promotional activities.
• He will make monthly reports, gathering competitive data to strategies marketing activities.
• He will identify branding, advertising & promotional opportunities that will take the brands ahead time to time.
• He should be well versed with all major branding related tools like newspapers, magazines, and hoardings/ATL/BTL activites etc.
• He will ensure timely delivery and usage of all promotional material and give feedback.
• He will also guide track of timely utilization of POP and POS in the market place through brand managers.
• He will look after the entire merchandising activites and check whether it is being implemented in the market properly or else.
• He will also be responsible for effective coordination of strategy, campaign, schemes, promotions finalized for the brands.
• He will also be monitoring & analyze the sales data on a weekly/monthly basis.
• He should be well versed with Digital and Social media latest techniques and use the same to drive sales. He should analyze Digital media trends and competition to brands/s advantage.
• Any other assignment given by management from time to time. As per company\'s requirement.

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