Job Description

Position Title:

General Manager - Marketing

Location:

Gurgaon

Role Overview

The GM Marketing will lead the overall marketing function at myTVS, responsible for brand building, demand generation, digital presence, and e-commerce growth. He/she will manage a diverse team (digital, e-commerce, trade marketing, creative, customer service) and align all marketing activities to accelerate myTVS's aftermarket parts & accessories business.
The role requires a strong bias towards

digital marketing and e-commerce strategy

, with the ability to translate plans into execution, while providing leadership and direction across the trade marketing team.

Key Responsibilities

Marketing Leadership & Strategy

Define and execute the annual marketing plan across digital, e-commerce, and trade marketing. Ensure marketing objectives are aligned with sales and business growth goals. Build, mentor, and energize a 10-12 member marketing team.

Digital & Performance Marketing

Lead performance marketing campaigns (Google, Meta, Amazon Ads) to drive ROI and leads. Strengthen social media presence, content strategy, and community engagement. Oversee analytics, reporting, and continuous optimization.

E-commerce & Online Sales

Drive sales growth through Amazon, Flipkart, and other online marketplaces. Manage pricing, promotions, product listings, and reviews to win Buy Box and customer trust. Expand D2C (direct-to-consumer) initiatives via own website.

Trade & Channel Marketing (Secondary Role)

Support distributor/retailer programs, POS materials, activations, and BTL campaigns. Collaborate with trade marketing team to align digital push with retail initiatives.

Brand & Communication

Drive unified brand messaging across online/offline touchpoints. Oversee creative assets - video, graphics, campaigns. Support PR, events, and influencer marketing.

Cross-functional Collaboration

Work closely with Sales, Product, and Customer Service teams. Partner with external agencies and vendors as required.

Ideal Candidate Profile

Experience:

10-15 years in Marketing, with at least 4-5 years in

digital & e-commerce leadership roles

.

Industry Preference:

Consumer durables, auto aftermarket, FMCG, D2C brands, or similar industries with strong e-commerce play. Strong knowledge of

Amazon/Flipkart business management

(pricing, campaigns, buy-box strategies, account health). Demonstrated success in running

digital campaigns with measurable ROI

. Solid team management & leadership track record (handled 8-15 people). Trade marketing exposure is a plus, but not mandatory.
Job Types: Full-time, Permanent

Pay: ₹150,000.00 - ₹250,000.00 per month

Benefits:

Cell phone reimbursement * Provident Fund