Job Description

Introduction
As a Talent Marketing Specialist on IBM's Global Talent Marketing and Employer Brand team, you'll manage the overarching strategic and tactical talent marketing and employer branding strategy and execution for our most critical markets. You will combine your marketing and employer brand knowledge to design data-driven solutions that help us attract quality talent at speed. You'll be supported by a team of strategic marketing and brand gurus, who lean into collaboration, and empower independent thinking and decision-making while serving as a strategic partners willing to ideate, execute and deliver by your side.
Your role and responsibilities
This role is an unrivalled combination of driving traditional employer branding and talent attraction tactics while continuously embedding innovative ideas to redefine how candidates experience the IBM employer brand. You will help develop the strategy and execute at a tactical level. This role will primarily support hiring needs in the India market while also contributing to global hiring initiatives and projects.
Required education
None
Preferred education
Bachelor's Degree
Required technical and professional expertise

• Strong knowledge of the India hiring market and its nuances.
• Strong presentation building skills, with heavy focus on Executive Summary presentations that center on clarity, brevity and impact
• Excellent presentation delivery skills, along with ability to effectively manage stakeholders
• Strong experience executing data-driven marketing solutions that attract high-quality talent at the top of the funnel (including job views, applications, conversions, and candidate CRM leads).
• Problem-solver with the ability and drive to quickly identify solutions that attract quality talent at speed
• Demonstrated experience in content creation, social media and digital marketing campaign design and execution

Preferred technical and professional experience

• Video editing skills, email marketing skills, end-to-end project management skills
• Ambitious individual who can work under their own direction towards agreed targets/goals and with a creative approach to work
• Knowledge of Talent Acquisition / Attraction and Marketing industry; has built or supported attraction programs at large/complex companies previously.
• Solid understanding of how to attract and convert candidates.
• Solid experience and a clear understanding of local nuances for early professional and professional hiring attraction

ABOUT BUSINESS UNIT
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 500 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, neurodivergence, age, or other characteristics protected by the applicable law. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title
Global Talent Marketing Specialist
Job ID
80697
City / Township / Village
LUDHIANA, Mysore, Ahmedabad, CHANDIGARH, Coimbatore, DEHRADUN, TRIVANDRUM, INDORE, Lucknow, MANGALORE, Hyderabad, Kolkata, Mumbai, RAIPUR, Pune, Gurgaon, SURAT, Chennai, Noida, Visakhapatnam, Navi Mumbai, BANGALORE, Kochi, Jaipur, Bhubaneswar, New Delhi
State / Province
Punjab, Maharashtra, Telangana, Karnataka, Haryana, Gujarat, Tamil Nadu, West Bengal, Uttar Pradesh, Kerala, Odisha, Chandigarh, Uttarakhand, Madhya Pradesh, Chhattisgarh, Andhra Pradesh, Delhi (National Capital Territory of Delhi), Rajasthan
Country
India
Work arrangement
Hybrid
Area of work
Enterprise Operations
Employment type
Fixed Term (Fixed Term)
Position type
Professional
Travel required
No Travel
Company
(0063) IBM India Private Limited
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No

Skills Required