Job Description

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About ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL, TOEIC, GRE and Praxis tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.


Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Position Summary

The Global Channel Marketing Sr. Manager will be responsible for developing and executing strategic marketing initiatives to drive growth and engagement through various B2B sales channel partners.


This role will focus on promoting TOEFL products and services globally, leveraging partnerships with study abroad agents, universities, language schools, educational associations, test prep companies, global and regional aggregators, and other relevant entities.

Primary Responsibilities

Reporting to Global Marketing Lead as individual contributor, the Sr. Manager of Channel Marketing, you will be responsible for creating and executing on marketing strategies that drives meaningful relationships with our B2B partners. Strategy Development: Create and implement comprehensive channel marketing strategies to increase TOEFL adoption and usage globally. Campaign Execution: Plan and execute marketing campaigns tailored to the needs of different channel partners, ensuring alignment with ETS's overall marketing goals. Market Analysis: Conduct market research and analysis to identify opportunities for growth and optimize marketing efforts. Collaboration: Work closely with internal teams, including sales, sales enablement, product development, and customer support, to ensure cohesive and effective marketing strategies. Performance Tracking: Monitor and analyse the performance of marketing initiatives, providing regular reports and insights to senior management. Brand Promotion: Ensure consistent brand messaging and positioning across all marketing channels and partner communications. Provide guidance to the teams through execution playbook. Event Management: Work with Sales Enablement and DI teams to organize and participate in industry events, conferences, and webinars to promote TOEFL products and services. Experience setting and measuring performance against content and sales channel metrics An understanding of modern CMS and UX; ability to supervise content creation on AEM, WordPress, etc.). Detailed knowledge of current online tools and marketing trends, including SEO, funnel analytics, community management, etc. Ability to work independently with minimum supervision. Excellent aptitude for detail and accuracy and analytical skills.

Experience and Skills:

Education and Experience

Bachelor's degree in marketing, Business, or a related field (master's degree preferred). Minimum of 7 years of experience in B2B channel marketing, preferably in the education sector. Proven track record of developing and executing successful channel marketing strategies. Experience in working at global or reginal level is a highly considered. Strong understanding of global education markets and trends. Excellent communication and interpersonal skills. Ability to work independently and as part of a team. Proficiency in marketing tools and platforms. Willingness to travel internationally as required.

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ETS is mission driven and action oriented

We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning. We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. A In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your career growth! As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. A At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you!

ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

From: ETS GCC