Job Description

Job Title: Global Sr. Brand Executive/Global Assistant Brand Manager - Sunsilk & TRESemme

[Designation may vary based on fitment]

Work Location: Mumbai HO

Function: Marketing, B&W

Business Context:

Sunsilk is one of the 4th biggest BPC brand in penetration, reaching 23.5% of the global population. It's the 7th most chosen FMCG brand globally. Sunsilk is a billion-euro brand, growing at >5% in the last five years. While it is one of the largest global brands in the world, Sunsilk has the unique strength of being a global and local brand - built on years of deeply understanding local hair-life insights and landing this in over 40 markets with agility.

Primary Skills/ Competencies:

Consumer Intimacy

Put the consumer at the heart of all strategy and execution. Identify real consumer problems and solve them using insightful innovations & impactful communications to drive brand growth.

Project Management

Work with R&D, Supply Chain, and finance teams to design and bring to life the innovation pipeline and ensure the timely delivery of projects. Co-create mixes with partners across all functions, both internal (R&D, SC, Finance, Procurement, etc.) and external (Creative, Pack Design, Consumer Research) Own & deliver business metrics of turnover, gross margin, and share

Mix Design & Execution

Co-create the communication strategy for the brand and bring it to life across all campaigns based on true consumer insights. Work with creative agencies to bring alive brand JTBDs to life through the process of issuing briefs, providing feedback, consumer testing, and final production. Create Brand Experience Toolkits to enable 360 deployments of campaigns across multiple media channels. Collaborate with R&D to create winning products on core and innovations to help drive greater loyalty. Create pack designs with design agencies based on consumer insight and trade/channel realities.

Detailed :

End-to-end owner of the project - This would include end-to-end innovation pipeline launches, partnering business teams to deliver in-year turnover, communication development, social-first campaign design & deployment, Liaise closely with cross-functional network teams internally, and multiple creative agencies externally on a day-to-day basis, as well as interface with leadership teams to drive decision-making.

Required Qualifications:

Master's degree in marketing or business Administration OR Equivalent Minimum 3+ years of experience in marketing Demonstrated passion for the world of beauty Action-oriented, with a healthy disregard for the status quo Strong consumer intimacy Strong Project Management skills. Experience in working with cross-functional teams, both internal and external Preferred - experience in Social-First Crafting

Key Stakeholders:

Marketing, BD, BU, CMI, R&D, Global brand team, Local deployment teams, cross-functional Network teams.