Job Description

Designation - Global Amazon PPC & Digital Marketing Manager.

Location - Thane.

Experience - 5+ Years.

Qualification - Any Graduate.

About the company:

Our Client, a vertically integrated textile manufacturer specializing in bed linen and home textiles. Known for its innovation and sustainability initiatives, it produces a wide range of bedding products including fashion, institutional, and utility lines.

Roles and Responsibilities:

I. Amazon PPC Management:

Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display). Conduct keyword research and bid management to maximize ROAS and minimize ACOS. Monitor campaign performance, analyze key metrics, and make data-driven decisions to improve ad efficiency. A/B test ad creatives, copy, and targeting to enhance performance. Utilize tools like Helium 10, Jungle Scout, and Amazon Advertising Console for campaign analysis and optimization. Meet and exceed monthly sales targets and KPIs related to product sales, conversion rates, and account performance.

II. Amazon Marketing & Growth Strategy:

Develop and execute Amazon marketing strategies to drive traffic and sales. Optimize product listings, including titles, bullet points, descriptions, and A+ Content for better conversion rates. Monitor and improve organic ranking through SEO optimization and keyword tracking. Track competitor activity and industry trends to stay ahead in the Amazon marketplace. Manage promotions, deals, coupons, and other marketing initiatives to boost sales. Oversee brand communication, ensuring alignment with business goals and marketplace requirements. Develop and manage brand guidelines. Collaborate with marketing agencies, internal stakeholders (e.g., supply chain, product management), and external partners in planning and execution of organic and paid marketing campaigns.

III. Reporting & Performance Analysis:

Generate weekly and monthly reports on ad performance, sales trends, and ROI. Identify key areas of improvement and provide strategic recommendations. Collaborate with internal teams to align marketing efforts with business goals.

Requirements:

Experience: 5+ years of hands-on experience in digital marketing, preferably with Amazon Marketing Services (AMS), is highly preferred Skills: Strong analytical skills, proficiency in Amazon Advertising Console, and experience with tools like Helium 10, Jungle Scout, or Data Dive. Knowledge: Deep understanding of Amazon's A9 algorithm, keyword research, and bid management strategies. Other: Ability to multitask, adapt to changing trends, and work in a fast-paced environment.

Preferred Qualifications:

Experience in e-commerce, particularly with Amazon global Familiarity with digital marketing is a plus Knowledge of external traffic strategies (Google Ads, Meta Ads, Influencer Marketing) is an advantage. Know-how of textile industry/home textile brands would be great.
Job Type: Full-time

Pay: ₹125,000.00 - ₹130,000.00 per month

Work Location: In person