Job Description

Purpose of the Role:To ensure the development and execution of marketing strategies for the Passenger Vehicle business segment, driving brand equity, market share and profitability while adhering to allocated budgets and policies.Act as the BRAND custodian, managing both Product development and Communications through the lifecycle of the Product. Identifying customer requirements through syndicated researches and developing the Design & Product brief. Configuring the right mix of - Features, USPs, Variants, Pricing - to launch the right product at the right time!Devising the Go-to-Market strategy and aligning various sales/network functions to prep for the launch. Evolving the Communication Campaign for the Brand with the advertising agency partners and planning/conceptualizing the Product Launch event for maximum awareness. Deploying effective Media strategy for maximum reach and efficient budget utilisation.Job Responsibility:Marketing strategy formulation and implementation:

• Develop marketing strategies for specific product category.
• Drive execution of approved strategies to achieve brand KPIs, brand NPS and volume targets.

Product Strategy and Management:

• Being the Voice of Customer for product development inputs to the Product team (as Marketing SPOC) and workout the right content for maintaining the edge of the product in the market.
• Develop long-term and short-term product pipelines.
• Collaborate with product line teams for timely product development.
• Share market intelligence and customer feedback for product development.
• Ensure adherence to New Product Introduction (NPI) gateways.
• Provide volume mix & forecast for business case development.
• USP identification
• Variant features strategy

Brand Management:

• Evaluate market landscape and identify growth opportunities.
• Develop core product positioning and go-to-market strategies.
• Sustain product performance throughout lifecycle with market interventions.
• Expand digital footprint in coordination with the Digital Team.
• Manage product pricing aligned with business objectives and competitive landscape.
• Manage Product lifecycle through product interventions at appropriate intervals and maintain the market excitement.
• Closely tracking the brand health (Spontaneous recall, Consideration and Intention to Purchase) and taking necessary marketing measures to ensure the brand measures upto the set parameters.
• Tracking & managing the Brand assets (Website, Social handles & ORM) to keep the positive brand conversations going.

Financial Management:

• Achieve top-line and bottom-line metrics.
• Manage media mix within allocated Financial Marketing Expenses (FME) budget.
• Optimize media choices to meet FME budgets and brand metrics.

Stakeholder Profiles & Nature of Interactions:Internal:

• Head SMCC: Monthly updates on brand performance.
• Product Line Teams: Weekly meetings to ensure product alignment with market needs.
• Sales Team: Monthly reviews on product performance and market adjustments.
• S&OP Team: Monthly coordination for volume forecasting and product mix.
• Head Network Management and RCFI Team: Monthly engagements for dealership training and retail product availability.
• Head - Commercial HR PV: Monthly coordination on team activities.
• Lead Digital & Lead Marketing Services: Weekly coordination on digital strategy and market activations.
• Head Customer Experience: Weekly feedback on product performance and customer needs

External:

• Agency Partners: Daily/weekly collaboration on brand communication strategies.
• Media Partners: Weekly discussions on media mix and partnerships.
• Customers: Monthly feedback on product satisfaction and requirements

Desired Candidate Profile:

• Qualification: Preferable B.E./B.Tech and MBA
• Desired Work Experience: Minimum 15-18 years in the Automobile sector, with experience in Sales, Marketing or Product Development.
• Necessary Knowledge: Strong understanding of customer dynamics in the automobile industry.
• Desired Industry and Sectors: Automobile sector, specifically Passenger Vehicle segment.

Skills & Competencies:

• Strong product & market knowledge of the automobile industry
• Excellent Communication and People management skills
• Should have a strong creative bent of mind & must possess excellent presentation skills
• Good team-player with strong analytical skills and ability to work in tight timelines
• Be organised, methodical and proactive for efficient decision-making
• Able to motivate and inspire the team
• Project Management skills
• Budget management skills strong tracking & effective utilization