Job Description

Job Title: General Manager - Marketing

Team:

SteppinOut

Location:

Bangalore

Experience:

8+ years

Employment Type:

Full-time

About SteppinOut:

SteppinOut is one of India's leading event organizers, known for curating and scaling a diverse portfolio of event IPs across the country. Our flagship events include

Night Market (upmarket flea event), Food Festival, LaughingOut (comedy shows), PettinOut, Toast (wine and beer fest), SneakingOut (sneaker fest), Big Bender, SteppinOut Music Festival, and more

--spanning interests, age groups, and scale (from 150 to 45,000+ attendees).


With a presence in over

15 cities

and

18+ established IPs

, SteppinOut has hosted over

1 million attendees

to date. What sets us apart is our ability to craft compelling experiences across event formats and verticals.

Job Purpose:

As General Manager - Marketing, you will lead the

pan-India marketing strategy and execution

for SteppinOut. This includes building brand presence, driving ticketing revenue, managing media planning and design strategy, and leading a high-performing team across IPs. You'll play a central role in scaling SteppinOut's brand and ensuring its national recall and growth.

Key Responsibilities:

Marketing & Revenue Growth

Own end-to-end marketing strategy and execution (online & offline) for 10+ IPs across 15+ cities. Drive

ticketing revenue

as a core KRA; optimize spends to deliver ROI-positive campaigns. Create

detailed marketing playbooks and SOPs

for each IP; ensure consistency and excellence in execution.

Brand Building

Build long-term brand strategy for

SteppinOut and its event IPs

, growing them into national powerhouses. Craft campaigns rooted in

strong customer understanding and CX insights

.

Media Planning & Creative

Lead

holistic media planning

across platforms and geographies, including agency/vendor coordination. Drive performance marketing strategy and ROI-focused campaign execution. Oversee creative development--campaign comms, design assets, presentations--with an eye for detail and creativity.

Team Leadership

Lead and mentor a team of

IP-specific marketing leads

, ensuring alignment with long-term brand and revenue goals. Define and track team goals, campaign KPIs, and execution plans.

Strategic Vision & Communication

Define short-term and long-term roadmap for the marketing function. Ensure effective

stakeholder communication

, with regular leadership visibility and upstream/downstream alignment.

Desired Skills & Qualifications:

MBA from a

Tier 1 institute

with

6+ years of experience

in marketing/brand roles with national-level brands, event companies, or agencies. Proven success in scaling

national campaigns and brand-building

initiatives. Experience in

team leadership, CX research, and performance marketing.

Strategic thinker with strong

decision-making skills, creativity, and innovation mindset.

Ability to

navigate ambiguity

, influence stakeholders, and manage diverse campaigns across geographies. Understanding of

both online and offline marketing ecosystems

is essential.
We are an

equal opportunity employer and believe in building a diverse and inclusive workplace. If you're excited about this role but don't meet 100% of the criteria, we'd still love to hear from you!