Job Description

Title : General Manager - Solar Sales
Exp - 10-15Years
Industry : Solar
Language : Speaking Hindi is mandatory

Roles & Responsibility:
To lead and expand the business unit responsible for

sales, marketing, business development, channel expansion, and customer success

for Feston SEV's solar inverter product line across India and select global markets.
The BU Head acts as the

commercial and strategic leader

ensuring revenue growth, profitability, brand positioning, and long-term customer relationships.

A. Strategic Business Leadership

Define and execute the business strategy for Feston's inverter sales and distribution unit in alignment with company goals. Prepare and monitor annual sales budgets, forecasts, and P&L targets. Drive growth across hybrid, and industrial solar segments. Build a 5-year market roadmap for Feston inverter expansion in India and International markets. Analyse market dynamics, competitor products, and pricing strategies to maintain a competitive edge.

B. Sales & Revenue Management

Own the

sales targets and revenue generation

for all product categories. Establish, manage, and grow

channel partner networks

, distributors, and OEMs. Set

monthly/quarterly sales targets

by region and monitor through dashboards and reports. Ensure

timely closure of high-value.

Collaborate with the manufacturing BU to align production with order forecasts. Drive export sales opportunities through partnerships in South Asia, Middle East, and Africa.

C. Marketing, Brand & Product Promotion

Develop and implement

marketing strategies and campaigns

to enhance Feston's brand presence in the solar inverter segment. Represent the company at

industry exhibitions, conferences, and renewable energy forums.

Plan

digital marketing initiatives

, social media presence, and product awareness programs. Oversee preparation of

technical brochures, product manuals, and training materials

. Drive customer awareness of Feston's technology advantages (efficiency, reliability, safety features).

D. Channel & Partner Development

Identify, onboard, and nurture

channel partners, distributors, and resellers

across key territories. Set up

partner training, incentive, and support systems

to ensure consistent performance. Manage key account relationships with developers, government agencies, and OEMs. Develop

dealer performance evaluation metrics

and conduct quarterly business reviews.

E. Commercial & Financial Accountability

Take ownership of

P&L for the Sales BU

- monitor gross margins, and cost-to-sell ratios. Optimize sales expenses while maintaining strong market penetration. Ensure

accurate monthly MIS

on order intake, revenue realization, and pipeline.

F. Product Management & Technical Coordination

Work closely with

manufacturing BU

to provide customer feedback and market requirements for product improvement. Define

product positioning

, competitive differentiators, and pricing structure. Collaborate in

new product launches

&

testing

G. Customer Relationship & Service Excellence

Establish

Customer Relationship Management (CRM)

practices across the BU. Maintain regular engagement with key customers and consultants. Monitor after-sales performance in collaboration with service teams for quick issue resolution. Review

customer satisfaction metrics (NPS, complaints, repeat business)

monthly. Ensure a

customer-first culture

and long-term loyalty programs.

H. People Management & Team Leadership

Lead and manage regional sales Manager, key account managers, and marketing professionals. Define clear

KPIs and incentive structures

to drive high performance. Conduct performance reviews, mentoring, and training for continuous skill development. Foster a collaborative environment between

Sales, Service, Marketing, and Manufacturing BUs.

Ensure adherence to company policies, ethics, and compliance standards.

I. Compliance, Governance & Reporting

Submit

monthly business performance reports

to the management, highlighting achievements, challenges, and forward plans.
Job Types: Full-time, Permanent

Pay: ?90,000.00 - ?100,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person