General Manager Sales & Marketing

Year    Vandavasi, TN, IN, India

Job Description

1. Sales Targets & Performance



Achieve monthly / quarterly / annual sales targets for tractors, implements, and allied products. Maintain minimum

conversion ratio

(Leads ? Test Drive ? Booking ? Delivery) as per dealership standard. Ensure proper

stock rotation

(no dead stock beyond 90 days). Meet finance, insurance, and exchange targets as fixed by dealership & Mahindra.

2. Market Development



Conduct minimum

X demos / farmer meetings per month

per branch. Expand market share in assigned territory and ensure dealership is the

No.1 choice for farmers

. Identify and develop new

sub-dealers / influencers / village-level associates

. Increase penetration of implements, attachments, and after-market sales.

3. Team Management



Recruit, train, and retain competent sales executives, team leaders, and branch managers. Ensure

daily reporting discipline

- enquiries, follow-ups, test drives, bookings, deliveries. Conduct

weekly review meetings

and

monthly performance appraisals

. Maintain a healthy, motivated, and professional sales culture.

4. Customer Satisfaction



Ensure

Customer First Policy

is followed strictly by all sales staff. Achieve dealership's

Customer Satisfaction Index (CSI) score

as prescribed by Mahindra. Personally monitor complaint resolution and customer retention activities. Implement referral programs and ensure repeat business from existing customers.

5. Dealer & OEM Coordination



Submit

MIS reports

(daily / weekly / monthly) on sales, stock, and customer data. Coordinate with

Mahindra's Regional Sales Manager / Territory Manager

for schemes, campaigns, and training. Ensure compliance with Mahindra branding, display, and promotional guidelines.

6. Financial Responsibility



Maintain

profitability of sales department

by controlling expenses and maximizing revenue. Ensure timely collection of customer payments and monitor credit policies. Control discounts strictly within dealership-approved limits. Generate income from finance, insurance, and exchange commissions.

7. Discipline & Reporting



Report directly to

Dealer Principal / Managing Director

. Maintain transparency in operations and submit

authentic MIS reports

. Adhere to dealership rules, HR policies, and ethical business practices. Performance will be reviewed

quarterly

and incentives linked to achievement of KRAs.
Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

Cell phone reimbursement Health insurance
Ability to commute/relocate:

Vandavasi, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Do you have prior experience in automobile or tractor industry?
Experience:

Sales: 10 years (Required)
Location:

Vandavasi, Tamil Nadu (Required)
Willingness to travel:

100% (Required)
Work Location: In person

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Job Detail

  • Job Id
    JD4172058
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Vandavasi, TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year