Job Description

Job Summary

The General Manager - Sales will be responsible for spearheading the sales and distribution strategy for the tea product line, ensuring revenue growth, market share expansion, and brand visibility. The role demands strong FMCG expertise, preferably in the tea industry, with a proven track record in conceptualizing and executing impactful promotional campaigns such as lucky draws, scratch-and-win offers, and other consumer engagement programs.

Key Responsibilities

1. Sales Strategy & Market Development

Develop and execute sales strategies to achieve business targets in the tea category. Identify and penetrate new markets while strengthening existing market presence. Drive revenue growth through innovative promotions and trade marketing initiatives.

2. Promotional Campaign Management

Plan, execute, and monitor promotional campaigns such as lucky draws, scratch-and-win contests, and seasonal offers. Collaborate with the marketing team to ensure alignment between promotions and brand positioning. Analyze the effectiveness of campaigns and optimize them for maximum ROI.

3. Team Leadership & Distributor Management

Lead, guide, and motivate the sales team to exceed targets. Manage relationships with distributors, wholesalers, and key accounts. Provide training and guidance on sales techniques, product knowledge, and promotional selling.

4. Sales Operations & Performance Tracking

Oversee daily sales operations and ensure timely execution of orders and promotions. Monitor and analyze sales performance, preparing regular reports for senior management. Ensure effective inventory management to support promotional drives.

5. Market Insights & Competitor Analysis

Conduct market research to identify consumer preferences and emerging trends. Track competitor activities and design counter-strategies to maintain market leadership.

Required Qualifications & Skills

Bachelor's degree in Business Administration, Sales & Marketing, or related field (MBA preferred). Minimum 10 years of FMCG sales experience, preferably in the tea segment. Proven track record in designing and executing consumer promotions like lucky draws, scratch-and-win, and seasonal contests. Strong negotiation, communication, and leadership skills. High analytical ability to measure and drive campaign effectiveness. Proficiency in CRM tools, MS Excel, and sales reporting.
Job Types: Full-time, Permanent

Benefits:

Food provided Health insurance Provident Fund
Ability to commute/relocate:

Thrissur, Kerala: Reliably commute or planning to relocate before starting work (Required)
Experience:

FMCG: 10 years (Required)
Work Location: In person