General Manager Marketing & Sales

Year    Salem, TN, IN, India

Job Description

1. Sales & Business Development

Develop and execute a comprehensive sales strategy to achieve revenue and profitability targets. Identify and acquire new business opportunities in residential, commercial, industrial, and government sectors. Build and maintain strong relationships with key clients, partners, and stakeholders. Lead the sales team, set targets, and ensure high performance through training and motivation. Collaborate with financial institutions and third-party vendors for solar financing solutions.
2. Marketing Strategy & Brand Positioning

Develop and implement marketing campaigns to create brand awareness and generate leads. Define and manage digital marketing, social media, and traditional marketing efforts. Organize promotional events, industry conferences, and exhibitions to enhance brand visibility. Conduct market research and competitor analysis to refine marketing strategies. Develop partnerships with influencers, industry experts, and solar advocacy groups.
3. Customer Relationship Management (CRM)

Ensure an excellent customer experience from initial contact to project execution and after-sales support. Develop and implement CRM systems to track customer interactions, feedback, and satisfaction. Address customer complaints and resolve disputes to maintain a positive brand image.
4. Pricing & Proposal Management

Develop competitive pricing strategies while maintaining profitability. Oversee the preparation of proposals, tenders, and bidding documents for large-scale projects. Ensure cost-effective solutions without compromising quality and performance.
5. Policy & Regulatory Compliance

Stay updated with government policies, net metering regulations, and subsidy programs. Engage with policymakers and industry bodies to align company offerings with regulatory requirements. Ensure compliance with safety and quality standards in sales and marketing activities.
6. Team Leadership & Training

Lead and mentor the marketing and sales team to enhance productivity and performance. Conduct training programs on solar technology, customer engagement, and negotiation skills. Foster a culture of innovation, teamwork, and continuous learning.
7. Strategic Partnerships & Alliances

Develop alliances with solar panel manufacturers, inverter suppliers, and financing institutions. Identify opportunities for joint ventures, dealership networks, and channel partnerships. Work closely with the EPC and project management teams to ensure smooth project execution.
8. Data Analytics & Performance Tracking

Monitor sales performance, market trends, and customer preferences using data analytics tools. Generate reports and insights for senior management to aid decision-making. Continuously refine strategies based on data-driven insights and market feedback.
Job Type: Full-time

Benefits:

Cell phone reimbursement Provident Fund
Schedule:

Day shift
Work Location: In person

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Job Detail

  • Job Id
    JD3963686
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Salem, TN, IN, India
  • Education
    Not mentioned
  • Experience
    Year