Job Description

Location:

Delhi / Noida / Gurgaon

Employment Type:

Full-time

Salary:

Competitive, based on experience

About Us

We are a fast-growing startup in the

student and working professional hostel sector

, currently managing

2,500 beds

and on track to scale up to

4,000 beds by December 2025

. We focus on providing modern, community-driven living spaces and are looking for a marketing leader to drive our

brand visibility, customer acquisition, and retention strategies

.

Role Overview

The

General Manager - Marketing & Branding

will be responsible for creating and executing integrated marketing strategies to build brand equity, drive occupancy, and enhance customer experience. This role requires strong expertise in digital marketing, offline branding, campaign management, and strategic partnerships.

Key Responsibilities

Develop and implement a

comprehensive marketing and branding strategy

aligned with company growth goals. Drive

digital marketing campaigns

(SEO, SEM, social media, performance marketing) to increase visibility and conversions. Lead

branding initiatives

including design, content, PR, and corporate communications. Collaborate with the sales team to generate leads and improve conversion rates. Manage

ATL/BTL campaigns

, events, sponsorships, and community engagement initiatives. Conduct

market research and competitor analysis

to identify trends and opportunities. Oversee

brand positioning and identity

across all customer touchpoints. Build and manage a high-performing marketing team. Track, measure, and report ROI on marketing campaigns. Develop strategic partnerships with colleges, corporates, and other stakeholders.

Requirements

MBA/PGDM in Marketing, Branding, or related field. 8-12 years of marketing experience, with at least 3-4 years in a

leadership role

. Proven experience in

startup, hospitality, real estate, or co-living sector

preferred. Strong knowledge of

digital marketing tools

(Google Ads, Meta Ads, SEO, Analytics). Experience with

brand building, PR, ATL/BTL campaigns, and offline events

. Excellent communication, leadership, and strategic thinking skills. Ability to work in a fast-paced, scaling environment.

Why Join Us

Lead marketing in a

high-growth startup

shaping the future of urban living. Opportunity to build and strengthen a

brand from the ground up

. Exposure to

multi-city marketing and community engagement campaigns

. Competitive salary + growth opportunities.
Job Type: Full-time

Pay: From ?150,000.00 per month

Application Question(s):

How many years of experience do you have in marketing and branding leadership roles? Have you worked in hospitality, real estate, or startup environments before? Can you share a successful campaign you designed that significantly improved brand visibility or sales? What level of expertise do you have in digital marketing (SEO, SEM, Paid Ads, Social Media)? What's your experience in building and managing marketing teams?
Work Location: In person