Job Description

: General Manager - Marketing and Administration

Department:

Marketing & Communications

Reports To:

Managing Director / Chief Executive Officer

Experience Required:

Minimum

8-10 years

of progressive experience in Marketing and Strategic Administration/Management, preferably with Aviation / Pilot Training / Airline / Aerospace Sector experience.

Position Overview

The

General Manager - Marketing and Administration

is a critical, dual-focused leadership role. The incumbent will lead the strategic development, execution, and management of all marketing initiatives while overseeing key

general administration

functions to ensure smooth, efficient, and compliant academy operations.

This role requires a seasoned professional with proven expertise in brand positioning, lead generation, digital marketing, and institutional partnerships.

Commercial Pilot License (CPL) holders

are strongly preferred for their deep industry insight.

We require mandatory fluency in

both English and Hindi, and seek candidates with significant exposure to markets across India

and internationally.

Key Responsibilities and KPIs

1. Strategic Marketing Leadership & Growth (KPI Focus)

Develop and implement comprehensive marketing strategies aligned with business goals and aggressive growth targets. Plan and execute multi-channel campaigns for student recruitment across domestic and international markets, focusing on leveraging exposure across all of India. Build strategic partnerships with airlines, aviation regulators, and educational institutions.

Customer Acquisition Cost (CAC) & ROI:

Establish rigorous financial KPIs for all marketing campaigns, focusing on optimising

CAC

and maximising the student lifetime value. Oversee brand management, public relations, and high-stakes

crisis communication

.
2. General Administration & Operational Oversight (Main KPI)

Establish and monitor key administrative performance metrics

across various academy operations to ensure efficiency and compliance. Develop, document, and enforce

Standard Operating Procedures (SOPs)

for all administrative, admissions, and marketing workflows to ensure consistency and quality. Manage cross-departmental coordination, effectively linking Marketing, Admissions, Operations, and Training for streamlined processes. Effectively

liaise with the Management and Leadership team

on operational efficiency and organisational goals.
3. Financial & Vendor Management

Oversee the preparation, allocation, and tracking of the annual

Marketing and Administration budgets

to ensure cost-effectiveness and adherence to financial targets. Negotiate and manage contracts with external agencies, suppliers, and technology vendors to ensure service quality and favourable terms.
4. Regulatory Compliance & Quality Assurance

Aviation Compliance:

Act as the main point of contact for administrative compliance related to marketing materials, admissions, and student records, ensuring strict adherence to

DGCA, EASA, or FAA standards

.

Data Protection:

Oversee the administrative processes for the secure and confidential handling of student data, ensuring compliance with

privacy regulations

.
5. Digital Marketing, Technology & Outreach

Lead digital marketing efforts including SEO, SEM, social media, and performance optimisation. Champion the adoption and effective use of the

Customer Relationship Management (CRM)

system across the Marketing and Admissions teams to track leads and analyse conversion performance. Identify and implement new technologies and automation tools to enhance administrative efficiency and personalise the recruitment journey.
6. Team Leadership

Build, mentor, and manage a multidisciplinary Marketing and Sales team. Provide effective sales team management, coordination with branding and promotions teams, and guidance on leveraging digital strategies.
Qualifications & Experience

Education:

Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Mandatory Experience:

Minimum

8-10 years

of progressive experience in Marketing and Strategic Administration/Management.

Sector Experience (Highly Preferred):

Proven track record in the

aviation, flight training, airline, or related aerospace sectors

is a significant asset.

Industry Insight (Strong Preference):

Commercial Pilot License (CPL) or prior flying/aviation operational experience

is strongly preferred for deep domain knowledge.

Communication:

Fluent English and Hindi

are mandatory. Spoken Malayalam will be an asset.

Administrative Software Proficiency:

Demonstrated proficiency with relevant software, including

CRM platforms

(e.g., Salesforce, HubSpot) and advanced use of MS Office/Google Workspace tools.

Behavioural Competencies:

Exceptional ability to diagnose complex administrative or marketing challenges, high level of

professional integrity

, and a proven commitment to

accountability

.
Remuneration

Competitive salary with performance-based incentives, commensurate with experience and qualifications.

Job Type: Full-time

Pay: ₹50,000.00 - ₹65,000.00 per month

Ability to commute/relocate:

Kochi, Kerala: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

Are you a CPL Holder?
Experience:

Management: 8 years (Required)
Language:

Hindi (Required) English (Required)
Work Location: In person