Job Description

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:
We are currently looking for a General Manager - Content to join us. As part of the largest media agency in India, you'll have the opportunity to leverage the scale that comes with the job.
The General Manager - Content will own end-to-end content strategy, creator ecosystem management, and platform-first storytelling across the Coca-Cola portfolio. This role drives the brand's cultural presence through high-quality content, data-led decisioning, and strong cross-functional collaboration. The Lead will orchestrate content workflows, scale influencer programs, and embed new age tech and tools to elevate efficiency and creativity.
Key Responsibilities * Content Strategy & Leadership

• Develop and lead platform-first content strategy across Always-On, campaigns, seasonal bursts, and cultural moments.
• Translate brand objectives into high-impact creative ideas tailored for reels, shorts, influencers, and emerging formats.
• Own quality, consistency, and cultural relevance of all content produced across the ecosystem.

• Influencer & Creator Ecosystem Management

• Build, manage, and scale a robust influencer network-macro, micro, creators, and niche communities.
• Oversee creator selection, briefing, negotiation, workflow management, and performance measurement.
• Drive innovation in creator partnerships (formats, collabs, trends, IRL x digital integrations).
• Tech Integration & New-Age Tools

• Lead adoption of cutting-edge tech solutions-AI-driven content tools, workflow automation platforms, creator analytics dashboards, and real-time optimization solutions.
• Pilot new content tech such as social listening intelligence, content scoring tools, predictive trend spotting, and creator matching engines.
• Ensure the content ecosystem is continuously upgraded with modern capabilities to improve speed, efficiency, and creative output.
• Content Operations & Governance

• Manage high-volume content workflows across agencies, production partners, and internal teams.
• Establish strong governance across approvals, compliance, usage rights, creator contracts, and platform best practices.
• Ensure rapid turnaround on real-time content and agile response to cultural triggers.
• Upskilling & Future-Readiness

• Continuously upskill the team on platform trends, new formats, creator economy advancements, and emerging content behaviors.
• Build capability frameworks and training modules to keep the content team ahead of industry trends.
• Stay plugged into global best practices and translate them into category-relevant actions.
• Analytics, Measurement & Performance

• Drive content performance reviews with clear KPIs and measurement frameworks.
• Work closely with data teams to generate insights, optimize creative formats, and improve ROI.
• Use analytics tools to guide decisions on creator selection, content formats, posting windows, and platform strategies.
• Cross-Functional Collaboration

• Partner closely with brand teams, media, digital, PR, e-commerce, and agencies to ensure integrated execution.
• Drive alignment across multiple stakeholders, ensuring content ladders up to brand and business goals.

Skills and Experience:

• 14- 16 years of experience in content strategy, digital marketing, creator/influencer management, or social-led brand building.
• Experience working with large-scale consumer brands, agencies, or creator-first platforms preferred.
• Strong command of digital-first storytelling, influencer marketing, and creator ecosystem dynamics.
• Deep understanding of platform algorithms, formats, audience behaviors, and emerging content trends.
• Expertise in AI content tools, workflow platforms, creator management systems, and data-led optimization.
• Ability to lead high-volume, fast-paced content operations with precision and quality control.
• Strong stakeholder management, communication, and leadership capabilities.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Skills Required