Job Description

General Manager - Broadband Business

Role Name: Business Head

Location: Vijayawada
Reporting to: Chief Operating Officer

Key Relationships: Functional heads/Managers, Executive Committee and Other Leadership Team Members

Main Focus and Challenges:

- Grow The Market

- Protect and gain the share

- Build a vibrant work place

- Ensure the best Customer Service levels

- External Relationships

- Future proofing business through implementation of org wide automation

- Ensure a stable and charged team

Key Responsibilities:

Ownership of AP growth-strategy and annual operating performance:

- The business head will spend the initial months to secure a grip of business nuances across regions and business units and in particular focus on end-customer requirements and trends in the market place. Based on insights gained and on consultations with the team, and the COO, to whom the role reports, he/she will evolve a directional strategy for AP Business in terms of renewed commercial decisions and the works.

- Based on the strategic agenda thus formulated, Business Head will breakdown the strategic intent into annual business plans, further exploded quarterly. This whole exercise of evolving achievable business plans will be led by the new incumbent. He/She should carefully craft out a new agenda arising out of existing framework hitherto successfully pursued by the company. Subsequently, Business Head will drive achievement of the planned financial performance.

Sales & Business Development:

- The incumbent will, along with the sales and marketing teams lead AP business development efforts with emphasis on deployment of end customer connectivity and proactive customer care. He/ She will drive business efficiencies through optimization and stress on equal emphasis for both customer acquisition and retention activities.

- The Business Head will also help the leadership teams to formulate and implement location specific marketing strategies, in the process identifying segments for immediate and long term penetration. The incumbent\'s overarching goal is to prepare the organization to meet the challenges presented by new trends and developments in the broadband sector.

Leadership:

- The Business Head will lead the business unit with in depth Sales/Marketing, Service Delivery, Technical and commercial functions and complexities associated with it. The leader will oversee all managers and operating teams.

- He/She will guide and effectively supervise day-to-day performance, institute/reinforce the existing performance review mechanisms and follow it up by effective rewards and recognition system and in the process identify and groom leaders to create a succession plan. He/She will closely work with the HR function to create a vibrant, performance-led culture.

Relationships with external stakeholders including oversight on regulatory function:

- Business Head will spend quality time and efforts in liaising with key external stakeholders impacting the ACT\'s sustainable business model.

- He/She should spend adequate time in nurturing business tie-ups and in proactive relationship building with government, (DoT, TRAI, etc.,) spanning areas of policy advocacy particularly with respect to broadband affecting the company directly. The company also needs approvals from other departments in the government whenever there is expansion of capacity in the networks. Some of these areas have to be kept under tight watch by the business head.

Stakeholder Relations:

- The business head will establish and maintain positive and productive relationships with the relevant stakeholders, keeping them informed about the current trends related to product & services offered by the organization in the info media and entertainment sector.

Risk management, Governance and Compliance:

- The incumbent will continually assess risks from the external environment, from the business model itself and the input factors affecting the business. Further, he/she will have in place a plan B or the risk mitigation approaches which would protect the company from commercial exposures to potential non-performing assets and downsides.

- The business head will lead by example, in driving compliance to regulatory, internal reporting and disclosure norms prescribed by the organization.

- Creating a fine balance of pursuing aggressive growth strategy and at the same time instituting best practices of management decision making has to be the cornerstone of the success story.

Educational & Experience requirements:

- MBA from reputed institute.

- A \'general athlete\' with proven track-record in managing growth in a B2C space with at least 15 years of total work experience in a competitive industry in India. Preferably with experience in FMCG / Consumer Durables / DTH/E-Commerce / Telecom.

- Track-record of at least 5 years with complete responsibilities for all functions and endto-end P&L.

- It is preferred that the candidates have worked extensively in multicultural and complex environment.

- Functional expertise in sales and distribution in B2C space, relationship management with regulatory authorities, corporate & trade customers and at the same time abilities to lead sales, projects and technical functions.

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