Job Description

Job Title:

General Manager - Brands

Location:

Bangalore (On-site)

Function:

Brand Strategy / P&L Management / E-commerce

Experience:

12-20 Years

About the Role

We are looking for a commercially astute, high-impact leader to head our entire Brand
Management function. As

General Manager - Brands

, you will own the vision, performance,
and growth of a multi-brand portfolio across

global (Amazon.com, Walmart, eBay)

and

Indian

marketplaces (Flipkart, Myntra, Nykaa)

as well as

D2C channels

. You will lead a team of
Brand Managers and drive

P&L performance, channel strategy, brand scaling

, and cross
functional execution.
This is a

CXO-track role

for someone who thrives in ambiguity, scales aggressively, and aligns
brand building with bottom-line ownership.

Key Responsibilities

Own the

P&L

for all brands across geographies -- drive revenue, margin, and category expansion targets Lead and mentor a team of Brand Managers; review brand-level strategy, performance, and marketing ROI Define and implement GTM strategies to scale brands from

0 to 100

-- via D2C, Amazon.com, and other global platforms Collaborate with

Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and

Operations

to deliver best-in-class execution Lead

channel diversification

: identify marketplace opportunities (India & International), prioritize D2C profitability Partner with Product and Finance teams on pricing, forecasting, and inventory planning Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through) and drive corrective actions Oversee new brand incubation, launch playbooks, and lifecycle management? Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We're Looking For

12-20 years of leadership experience across

e-commerce, brand management, or

digital retail

Proven track record of

full P&L ownership

(?50 Cr+ annual turnover), team leadership, and 3-year+ brand tenure Deep familiarity with marketplaces (Amazon.com, Flipkart, Myntra, Walmart) and D2C execution Experience in scaling private label or owned brands in India and/or the US market Strong analytical decision-making: comfortable working with dashboards, data tools, and BI reports Exposure to international market dynamics and marketplace compliance (especially for US or EU)

Preferred Experience

Background in fast-paced e-commerce or D2C environments (aggregators, unicorn startups, MNCs) Strategic brand building with hands-on execution of campaigns, pricing, and positioning MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar) Experience in managing cross-border teams or distributed brand pods

Who You Are

A

strategic thinker

with a doer's bias -- able to toggle between vision and operations

P&L-focused

but brand-obsessed -- understands margin math and storytelling equally well A

team-builder

who invests in capability and scale Comfortable in ambiguity and complexity; thrives in

high-growth, founder-led

ecosystems

Data-driven, persuasive, and passionate about building brands that endure

Perks & Benefits

? Medical insurance for self and dependents
Performance-based annual increments up to 25% Executive education reimbursements for select global certifications (IIMs, ISB, HBS Online) Business travel opportunities (including US-based market visits for category expansion) Leadership coaching and participation in industry forums (e.g., TiE, Retail Association of India) * Stock option eligibility for qualifying leadership hires