Job Description

Job Title: General Manager - Brand MarketingDepartment: MarketingLocation: BengaluruReports to - CEOExperience: 14-16 years (including 4-6 years in leadership)About our client - A Pioneering India's Real Estate Landscape Since 1973Our client is crafting landmark destinations that redefine urban living. With:- 3,000+ acres of prime land bank- 20+ million sq. ft. under development- 50 years of trusted leadership in Bengaluru's real estate marketThe organisation blend heritage with innovation, creating spaces that inspire homeowners, investors, and partners.Why Join Our This Amazing Marketing Team?- We're the award-winning voice behind one of India's fastest-growing real estate brands. Here's what sets us apart:- Recognized Excellence: National & global accolades for creativity and strategy- Great Place to Work- Certified: Culture-first policies that empower growth- High-Impact Role: Shape the brand narrative of a legacy-driven, future-focused organizationYour MissionAs General Manager - Brand Marketing, you'll:- Lead strategic brand initiatives across a diverse project portfolio- Elevate our storytelling through 360- campaigns that drive market impact- Mentor a high-performing team to deliver creative brilliance and commercial successKey ResponsibilitiesBrand Leadership- Define brand architecture, voice, and positioning for a multi-project portfolio- Turn market insights into strategies that boost brand equityCampaign Powerhouse- Spearhead end-to-end campaigns-from big-picture ideation to flawless execution- Partner with agencies and internal teams to deliver award-worthy workDigital & Performance- Own digital strategy (paid media, SEO, social) to amplify reach and engagement- Leverage analytics to optimize ROI across channelsStrategic Oversight- Manage media planning and budgets with a sharp focus on ROI- Stay ahead of trends to maintain competitive advantageTeam Builder- Cultivate a culture of innovation within your team- Align marketing goals with organizational visionWho We're Looking For- 14-16 years in marketing, with 4-6 years leading teams- Proven success in brand strategy, campaign execution, and digital marketing- A data-driven storyteller who thrives in fast-paced environments- Real estate/lifestyle industry experienceWhy You'll Love Working Here- Culture: Creativity meets collaboration in a people-first environment- Growth: Leadership opportunities in a high-growth brand- Rewards: Competitive compensation + performance bonuses- Impact: Your work shapes the future of urban livingReady to Build Tomorrow's Landmarks?If you're a visionary marketer who wants to leave a lasting legacy, we'd love to hear from you.Apply Now (send in your response with your resume and:1. Notice period2. Current & expected compensation3. Top 3 career achievements (FY24)For queries reach out on 9868042358.Let's create something extraordinary together. (ref:updazz.com)