Job Description

Hiring for:

General Manager - Brand Marketing (Real Estate) 14-16 years || Bangalore

Location

: Bangalore

Industry:

Real Estate

Work mode

: In-office

Experience Required

: 14-16 years (including 4-6 years in a team leadership role)

Function

: Marketing

Reports To

: Head of Marketing

About the company:

The role is with one of the fastest growing real estate brands in the country, known for its bold ideas, meticulous execution, and customer-first approach. It is a Great Place to Work-certified organization, with a culture that prioritizes people, purpose, and performance.

Role Overview

Seeking an experienced and passionate

General Manager - Brand Marketing

to lead strategic brand initiatives, oversee end-to-end campaign execution, and drive market impact through powerful storytelling and innovative marketing practices. You will be responsible for enhancing brand equity, managing large-scale integrated campaigns, and steering a high-performing team toward creative and commercial success.

Key Responsibilities

? Brand Strategy & Management

? Lead brand development and positioning for multiple projects across the portfolio
? Define brand architecture, personality, and tone to ensure consistency across channels
? Oversee brand health metrics and continuously optimize strategies based on insights

?

Campaign Development & Execution

? Conceptualize and lead end-to-end 360 marketing campaigns, from ideation to execution
? Collaborate with internal stakeholders and external agencies to deliver high-impact results
? Maintain creative excellence while ensuring commercial relevance

?

Digital & Performance Marketing

? Oversee digital marketing strategy including paid media, SEO/SEM, content, and social media
? Leverage digital platforms for lead generation, engagement, and brand amplification
? Use analytics to optimize performance across channels

?

Media Planning & Budget Management

? Manage media strategy, buying, and planning across offline and online channels
? Own the marketing budget and deliver strong ROI through smart allocation and tracking
? Negotiate with vendors and agencies to ensure cost-effective outcomes

?

Market Research & Consumer Insights

? Commission and interpret market research to inform strategy and decision-making
? Stay ahead of market trends, competitor movements, and consumer behaviors
? Translate insights into actionable plans to drive competitive advantage

?

Leadership & Team Development

? Build, lead, and mentor a high-performing team of brand, digital, and campaign managers
? Foster a culture of creativity, accountability, and continuous learning
? Align team goals with organizational priorities and brand vision

Key Skills & Qualifications

? 14-16 years of marketing experience, with at least 4-6 years in a leadership role
? Strong foundation in brand management, campaign strategy, and execution
? Deep understanding of digital marketing, social media, and performance-driven tactics
? Experience in media planning and budget ownership
? Proficient in interpreting market research and leveraging consumer insights
? Exceptional communication, stakeholder management, and storytelling skills
? Ability to thrive in a fast-paced, high-growth environment
? Real estate or lifestyle industry experience is a plus (but not mandatory)

What is on offer:

? A vibrant, employee-first culture that values creativity, collaboration, and personal growth
? Recognition as a Great Place to Work, with policies that support work-life harmony
? Opportunity to be part of an award-winning marketing team recognized at national and international forums
? A high-growth, high-impact role at one of the fastest growing real estate brands in India

Job Types: Full-time, Permanent

Pay: Up to ?4,000,000.00 per year

Schedule:

Day shift
Application Question(s):

This is a Bengaluru based in-office job with a real estate firm. Please apply ONLY IF all the conditions are okay with you. What is your notice period (in days)? What is your current/ last annual salary (in INR)? What is your expected annual salary (in INR)? Where in India do you currently live?
Experience:

Brand Strategy & Management: 10 years (Required) Campaign Development & Execution: 10 years (Required) Digital & Performance Marketing: 10 years (Required) Media Planning & Budget Management: 10 years (Required) Market Research & Consumer Insights: 10 years (Required) real estate industry work: 10 years (Required) lifestyle industry: 10 years (Required)
Location:

Bengaluru, Karnataka (Required)
Work Location: In person