Job Description

Hiring for:

General Manager - Brand Marketing (Real Estate) 14-16 years || Bangalore

Location

: Bangalore

Industry:

Real Estate

Work mode

: In-office

Experience Required

: 14-16 years (including 4-6 years in a team leadership role)

Function

: Marketing

Reports To

: Head of Marketing

About the company:

The role is with one of the fastest growing real estate brands in the country, known for its bold ideas, meticulous execution, and customer-first approach. It is a Great Place to Work-certified organization, with a culture that prioritizes people, purpose, and performance.

Role Overview

Seeking an experienced and passionate

General Manager - Brand Marketing

to lead strategic brand initiatives, oversee end-to-end campaign execution, and drive market impact through powerful storytelling and innovative marketing practices. You will be responsible for enhancing brand equity, managing large-scale integrated campaigns, and steering a high-performing team toward creative and commercial success.

Key Responsibilities

Brand Strategy & Management

Lead brand development and positioning for multiple projects across the portfolio

Define brand architecture, personality, and tone to ensure consistency across channels

Oversee brand health metrics and continuously optimize strategies based on insights

Campaign Development & Execution

Conceptualize and lead end-to-end 360 marketing campaigns, from ideation to execution

Collaborate with internal stakeholders and external agencies to deliver high-impact results

Maintain creative excellence while ensuring commercial relevance

Digital & Performance Marketing

Oversee digital marketing strategy including paid media, SEO/SEM, content, and social media

Leverage digital platforms for lead generation, engagement, and brand amplification

Use analytics to optimize performance across channels

Media Planning & Budget Management

Manage media strategy, buying, and planning across offline and online channels

Own the marketing budget and deliver strong ROI through smart allocation and tracking

Negotiate with vendors and agencies to ensure cost-effective outcomes

Market Research & Consumer Insights

Commission and interpret market research to inform strategy and decision-making

Stay ahead of market trends, competitor movements, and consumer behaviors

Translate insights into actionable plans to drive competitive advantage

Leadership & Team Development

Build, lead, and mentor a high-performing team of brand, digital, and campaign managers

Foster a culture of creativity, accountability, and continuous learning

Align team goals with organizational priorities and brand vision

Key Skills & Qualifications

14-16 years of marketing experience, with at least 4-6 years in a leadership role

Strong foundation in brand management, campaign strategy, and execution

Deep understanding of digital marketing, social media, and performance-driven tactics

Experience in media planning and budget ownership

Proficient in interpreting market research and leveraging consumer insights

Exceptional communication, stakeholder management, and storytelling skills

Ability to thrive in a fast-paced, high-growth environment

Real estate or lifestyle industry experience is a plus (but not mandatory)

What is on offer:

A vibrant, employee-first culture that values creativity, collaboration, and personal growth

Recognition as a Great Place to Work, with policies that support work-life harmony

Opportunity to be part of an award-winning marketing team recognized at national and international forums

A high-growth, high-impact role at one of the fastest growing real estate brands in India

Job Types: Full-time, Permanent

Pay: Up to ₹4,000,000.00 per year

Schedule:

Day shift
Application Question(s):

This is a Bengaluru based in-office job with a real estate firm. Please apply ONLY IF all the conditions are okay with you. What is your notice period (in days)
What is your current/ last annual salary (in INR)
What is your expected annual salary (in INR)
Where in India do you currently live

Experience:

Brand Strategy & Management: 10 years (Required) Campaign Development & Execution: 10 years (Required) Digital & Performance Marketing: 10 years (Required) Media Planning & Budget Management: 10 years (Required) Market Research & Consumer Insights: 10 years (Required) real estate industry work: 10 years (Required) lifestyle industry: 10 years (Required)
Location:

Bengaluru, Karnataka (Required)
Work Location: In person