Job Description

Senior Manager- Digital Marketing
Role Overview:
Lead the strategy, execution, and optimization of marketing automation initiatives using Salesforce Marketing Cloud (SFMC) to drive business impact for Schneider Electric India. This role requires a blend of hands-on technical expertise, innovative thinking, and strategic leadership in a B2B environment.
Key Responsibilities:

• Drive cross-functional collaboration to align automation initiatives with Marcom ensuring measurable business impact.

• Identify and implement emerging technologies and AI-driven solutions to future-proof marketing automation and maintain a competitive edge in the B2B landscape.

• Own and execute the end-to-end email marketing strategy, including calendar planning, campaign design, and performance optimization.

• Develop compelling, business-focused email content tailored for B2B audiences to drive engagement and conversions.

• Oversee end-to-end management of the Cvent platform to ensure seamless planning, execution, and reporting of digital events. Continuously optimize platform usage to enhance attendee experience and support event objectives.

• Leverage SFMC to build, automate, and optimize multi-channel journeys (email, SMS, WhatsApp, etc.) for lead generation, nurturing, and customer engagement.

• Drive continuous improvement in open rates, CTR, and conversion metrics through A/B testing, segmentation, and personalization.

• Analyse campaign and journey data to generate actionable insights and present recommendations to business stakeholders.

• Develop and implement innovative marketing automation solutions, including smart tools, dynamic content, and AI-driven enhancements.

• Collaborate with Marcom & Business leads to align on automation initiatives with business goals and customer needs.

• Ensure data integrity, compliance, and best practices in all automation activities.

• Stay current with industry trends, platform updates, and emerging technologies to keep Schneider Electric India at the forefront of digital marketing.

• Mentor and upskill junior team members on SFMC and marketing automation best practices.

Required Skills & Experience:

• 6-7+ years of hands-on experience with SFMC (Salesforce Marketing Cloud), including Journey Builder, Email Studio, Automation Studio, and Analytics.

• Proven track record of designing, executing, and optimizing high-impact email and automation campaigns in a B2B context.

• Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable strategies.

• Experience with A/B testing, dynamic content, and advanced segmentation.

• Demonstrated ability to innovate and bring new ideas to improve campaign performance and business outcomes.

• Proficiency in leveraging AI tools for automation, personalization, and reporting.

• Excellent communication and stakeholder management skills.

• Tealium CDP certification is a strong bonus.

• Understanding of B2B customer journeys and sales cycles is highly desirable.

Preferred Qualifications:

• Tealium CDP certification.

• Experience with other marketing automation or analytics platforms.

• Exposure to sales and marketing alignment in large, matrixed organizations.

Personal Attributes:

• Results-driven and proactive.

• Creative problem-solver with a growth mindset.

• Strong collaborator and influencer.

• Passionate about leveraging technology for business impact.

Preferred Qualifications:

• Tealium CDP certification.

• Experience with other marketing automation or analytics platforms.

• Exposure to sales and marketing alignment in large, matrixed organizations.

Looking to make an IMPACT with your career?
When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.
IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.
We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.
Become an IMPACT Maker with Schneider Electric - apply today!
EUR36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporations
You must submit an online application to be considered for any position with us. This position will be posted until filled.
Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.
At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here
Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

Skills Required