Job Description

Job ID: 277963



Remote

Vietnam

3 - 5 years


We are seeking a highly analytical and experienced

Game Monetisation Specialist

to join our team. In this role, you will be

responsible for the end-to-end strategy, execution, and optimisation of our monetisation efforts across a portfolio of mobile games

. You will focus on driving growth in both ad revenue and in-app purchases (IAP) / subscriptions, working closely with product, engineering, and marketing teams to maximise lifetime value (LTV) and revenue per user (ARPU).

Responsibilities

:

Ad Monetisation

:


Develop and execute a comprehensive ad monetisation strategy, including bidding and waterfall management, A/B testing, and new ad format integration. Partner with ad networks and exchanges to negotiate favorable terms and optimise performance. Monitor key ad revenue metrics (e.g., eCPM, fill rate, ARPDAU) and identify opportunities for improvement. Work with game design and product teams to integrate rewarded video, interstitials, and other ad units in a user-friendly and revenue-optimised manner.

In-App Purchase (IAP) & Subscriptions

:


Analyse player behaviour and purchase data to identify trends and inform IAP pricing and promotion strategies. Design and manage live ops events, special offers, and subscription-based content to drive revenue and engagement. Collaborate with game designers to create compelling virtual goods, bundles, and progression systems that encourage IAP. Conduct A/B tests on IAP store layouts, pricing, and product descriptions to maximise conversion rates.

Analytics & Optimisation

:


Utilise business intelligence tools (e.g., Tableau, Power BI) and in-house dashboards to analyse monetisation performance and report on key metrics. Develop and maintain a robust A/B testing roadmap for all monetisation initiatives. Provide data-driven recommendations to product and design teams to improve LTV and ARPU. Stay up-to-date with industry trends, competitor strategies, and new monetisation technologies.

Requirements

:


Bachelor's degree in a quantitative field (e.g., Business, Economics, Statistics) or equivalent practical experience. Minimum of 3 years of experience in mobile game monetisation, with a strong focus on both

ad revenue and IAP/subscriptions

. Proven track record of increasing revenue and LTV for mobile games. Expertise in

ad mediation platforms

(e.g., MoPub, ironSource, AppLovin MAX) and a deep understanding of the mobile advertising ecosystem. Familiarity with A/B testing platforms like Firebase Strong analytical skills with proficiency in Excel, SQL (optional) and experience with BI tools (e.g., Tableau, Looker). Excellent communication and collaboration skills, with the ability to work effectively across multiple teams. Passion for mobile games and a deep understanding of player behaviour and motivation.

Bonus Points

:


Experience with a

live-ops

tool or platform. Knowledge of different game genres and their unique monetisation models. Experience with subscription-based products.

Note: We are looking for folks who can read and write in English.

Workplace Type


Remote
Employment Type


Contract
Experience Level


Mid-Senior-Level
Work Experience (years)


3 - 5 years
Skills


Unity And Git


English


Excel


A/B Testing


Mobile Games


Subscriptions


In-App Purchases And Rewarded Video Ads


Google Analytics


Games


Revenue