Job Description

Experience: 2-3 years (min. 2 years hands-on) o Location: Chennai o Function: Web/Mobile Engineering, Integrations, Data & Tracking
Role Purpose
Be the engineering backbone for AIWO's Shopify website, Android & iOS apps, and Zoho CRM integrations. Ship fast, reliable experiences, wire up GA4 + Meta CAPI (server-side) for trustworthy attribution, and automate ops across systems. You'll turn growth ideas into shippable features with clean code, strong security, and measurable impact on CVR/LTV.
What You'll Own
Shopify Web Experience

• Build/extend Liquid themes, sections, and metafield-driven modules (PDP/PLP/LP).

• Optimize Core Web Vitals, accessibility, image/CDN strategy, and structured data.

Mobile Apps (Android + iOS)

• Maintain features, deep links, notifications, in-app events, and release pipelines.

• Crash-free stability, performance, and store compliance (Play Console/App Store).

Data, Tracking & Attribution

• Implement GA4 + GTM (web & app); set up Meta CAPI (server-side) with deduplication, high Event Match Quality, and consent mode.

Integrations & Automations

• Design robust APIs/webhooks between Shopify ? Zoho CRM/Books/Creator; sync orders, customers, subscriptions, tickets, inventory.

• Back-office automations (queues/retries, idempotency, alerts) to keep data in lock-step.

Security, Privacy & Reliability

• Secrets management, RBAC, least-privilege keys; PII minimization; audit trails.

• Error budgets, monitoring, logging, on-call escalation playbook.

Dev Productivity

• CI/CD, feature flags, A/B test toggles, environment parity, documentation.

Requirements
Core Responsibilities

• Translate CRO hypotheses into performant Shopify features (bundles, offers, upsells, quizzes).

• Own server-side tagging (CAPI) via GTM-Server or gateway (GCP/AWS) with event schemas & QA.

• Maintain Android/iOS analytics (Firebase/GA4), push (FCM/APNs), and deep links (App Links/Universal Links).

• Build Zoho integrations (CRM/Books/Creator, Deluge where needed) with resilient webhooks & replays.

• Create observability: logs, metrics, alerts (errors, latency, event drop, match quality).

• Partner with Design/Content/Media to launch quickly; document endpoints, payloads, and SOPs.

Tool Stack (you should already use most)

• Web/Shopify: Liquid, JSON templates, HTML/CSS/JS/TS, Shopify CLI, GraphQL Admin/Storefront APIs, App Proxy, metafields, Hydrogen/Remix (nice).

• Mobile: Kotlin (Android) and/or Swift/SwiftUI (iOS); or Flutter/React Native (if cross-platform); Firebase (Analytics, Crashlytics, FCM), Xcode, Android Studio.

• Tracking: GA4, GTM Web & GTM-Server; Meta CAPI; Google Ads/CM360 tags; consent mode.

• Integrations: REST/GraphQL, Webhooks, OAuth; Zoho CRM/Books/Creator APIs, Deluge basics; Zapier/Make (as glue where sensible).

• Infra & DevOps: Git/GitHub, CI/CD (GitHub Actions), Vercel/Netlify or AWS/GCP; Cloud Run/Functions/Lambda; Cloudflare; Redis/Queue (nice).

• Data/Quality: Postman, OpenAPI/Swagger, Lighthouse, PageSpeed, Sentry/Bugsnag, Datadog/CloudWatch.

• Testing: Jest/Vitest, Playwright/Cypress, unit/integration tests

Certifications (Preferred)

• Shopify Developer (Theme/App)

• Google Analytics (GA4) + Google Tag Manager

• Meta Technical Implementation (Conversions API)

• Android (Associate/Professional) or Apple App Dev certificates (nice)

• AWS/GCP Cloud Practitioner (nice) o Zoho Developer (nice)

Must-Have "2+ Years Hands-On" (Hard Screen)

• Shopify theme development (Liquid/sections/metafields) with proven Core Web Vitals improvements.

• Implementing GA4 + GTM and Meta CAPI server-side (event schemas, dedup, EMQ ? 6, consent).

• Building API integrations between e-commerce and Zoho CRM/Books/Creator (webhooks, retries, idempotency).

• Shipping and maintaining Android and/or iOS features (analytics, push, deep links, releases).

• CI/CD pipelines, environment management, and secure secrets; production debugging with logs/metrics.

Skills Required