We are a fast-growing EdTech company committed to revolutionizing education through technology and innovation. Our mission is to empower learners with quality content, engaging experiences, and seamless access to resources. We're looking for a Full Stack Digital Marketeer who can take ownership of our digital growth engine end-to-end and help us scale efficiently.
Role Overview:
As a Full Stack Digital Marketeer, you will be responsible for the complete digital marketing lifecycle - from performance marketing to content strategy, SEO/SEM, analytics, automation, and funnel optimization. You will work closely with cross-functional teams (product, sales, design, and tech) to drive qualified leads, user acquisition, and brand visibility.
Key Responsibilities:
Performance Marketing
Run and optimize paid campaigns across platforms (Google Ads, Facebook/Instagram, LinkedIn, YouTube, etc.)
Manage campaign budgets, bidding strategies, and ROAS goals
A/B test ad creatives, copies, and CTAs for performance improvement
SEO & Organic Growth
Own on-page and off-page SEO strategy
Optimize website structure, landing pages, meta-data, and internal linking
Collaborate with content teams for blog, backlink, and keyword strategy
Content & Email Marketing
Develop and manage content calendars (blogs, emailers, social media posts)
Craft drip email campaigns and newsletters for engagement and conversion
Set up automation flows using tools like Mailchimp, Hubspot, or WebEngage
Web & Funnel Optimization
Work with design and dev teams to improve landing page UX and CRO
Track user journeys via heatmaps, recordings, and Google Analytics
Optimize CTAs, forms, and lead magnets across the website
Analytics & Reporting
Monitor KPIs across all digital platforms
Build weekly/monthly reports using Google Data Studio, GA4, etc.
Derive insights to improve ROI and reduce CPA
Required Skills & Qualifications:
3-4 years of proven experience in full-stack digital marketing, preferably in EdTech, SaaS, or consumer tech
Hands-on expertise with Google Ads, Meta Ads, SEO tools (Ahrefs, SEMrush), GA4, Tag Manager
Strong grasp of marketing automation tools (HubSpot, MoEngage, WebEngage)
Solid understanding of UX, HTML basics, and landing page builders (Unbounce, Webflow, WordPress)
Excellent written and verbal communication skills
Analytical mindset with a love for data-driven decision-making
Good to Have:
Experience with B2B/B2C funnels in education or coaching industries
Certifications in Google Ads, SEO, or Marketing Automation
Experience working in a startup or growth-stage company
What We Offer:
A high-impact role with end-to-end ownership
Opportunity to work on purpose-driven EdTech projects
Fast-paced, collaborative work environment
Competitive salary & performance-based incentives
To Apply:
Email your CV, portfolio , and a short write-up on your most successful campaign to:
hr@indiancounsellingservices.com
Job Types: Full-time, Permanent
Pay: ?30,000.00 - ?50,000.00 per month
Work Location: In person
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